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Self-service business intelligence (SSBI) is a popular topic these days. But the hype surrounding this trend has produced countless misconceptions, making it difficult to decipher what exactly SSBI entails. As more and more organizations consider this approach to analytics, it’s time to cut through the chatter and take a closer look.
A poor understanding about what SSBI is and how it should be deployed can create tension between your business and IT groups. Don’t let misinformation throw off your SSBI strategy. Get a better understanding of the self-service approach and discover how it can transform your business.
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