MicroStrategy World 2018 | Jan 15-17 in Las Vegas

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Sharethrough: Cloud BI on Cloud DB (2.0)

On-Demand Webcast

Cloud BI has entered an awkward adolescence, as natively-cloud BI tools are mismatched to their cloud data warehousing counterparts. One bright spot that heralds the future of Cloud BI is the Snowflake + MicroStrategy stack, which ad-tech startup Sharethrough employs as the analytical and operational lifeblood of their $100M business, leveraging elastic cloud compute to keep pace with rapidly-evolving data structure and semantics. Joseph Bates, head of Analytics at Sharethrough, discusses database 2.0 and what it means for BI customers and vendors.