Solution for Marketing
To compete in today's tightly contested markets, marketing teams need instant visibility into where they are winning and where they are not. Frequently, marketing efforts are hard to quantify in terms of dollars, revenue, or impact. This can lead to a maligned view of marketing as the largest cost center in a company, and CEOs are increasingly demanding more tangible metrics by which the art of marketing can be measured. However, less than a third of marketers today can even effectively evaluate the ROI of each of their marketing channels.