Tapjoy uses mobile BI to improve advertising performance.
A mobile advertising and monetization platform, Tapjoy empowers users to choose ads to engage with in return for virtual rewards and premium content. It uses MicroStrategy dashboards to provide mobile BI to advertisers and partners—showing them how their advertisements are performing in the marketplace. And with a comprehensive view of application users, Tapjoy can best determine how and where to grow its business.
Microstrategy stood out in a number of ways. It had all the capabilities we were looking for.
Phil O'Neil, Head of Analytics, Tapjoy