Sonic Automotive drives increase in revenue with the aid of MicroStrategy.
Sonic Automotive is a Fortune 500 company and one of the largest automotive retailers in the United States. The company uses MicroStrategy to provide mobile intelligence to their executive team, regional management, and dealership managers. Their app provides insight into sales effectiveness across automotive brands, product categories, and geographic regions, and is used to help increase operational efficiency and drive revenue. Since deploying MicroStrategy, the company has seen a 38% increase in product sales.
Mobility and business
intelligence are two of our top
strategic priorities. Our executive
and regional leadership teams
live on the road, traveling from
dealership to dealership. This
app allows them to stay
connected to the data they need
to run the business.
Heath Byrd, VP and CIO, Sonic Automotive