Merck uses MicroStrategy to identify new business opportunities

Merck launched GATOR, a MicroStrategy-powered iPad app, to provide an intuitive, mobile analytics experience that enables field representatives to assess their business and identify new opportunities. More than 90% of field employees consistently utilize the mobile app.

We wanted something that was lightning fast, intuitive, mobile and at the click of a button, they could find all of the insights that would help them understand the state of their business. Sean Bauer, Director, Business Insights & Operations, Merck