Unfortunately, the browser you are using to view the MicroStrategy website is no longer supported. You can continue to browse our site, however, for the best user experience, please consider updating your browser.
We’re here to help.
Merck launched GATOR, a MicroStrategy-powered iPad app, to provide an intuitive, mobile analytics experience that enables field representatives to assess their business and identify new opportunities. More than 90% of field employees consistently utilize the mobile app.
We wanted something that was lightning fast, intuitive, mobile and at the click of a button, they could find all of the insights that would help them understand the state of their business.
Sean Bauer, Director, Business Insights & Operations, Merck