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As part of the industry-wide Balance Calories Initiative, Coca-Cola is focused on reducing per-person beverage calories 20% by the year 2025. They chose MicroStrategy to help them better understand consumer habits, encourage healthier choices, and measure their success.
We really came to a good solution that was clean, fast, mobile friendly, and gave us exactly what we needed to see on-demand on the Microstrategy platform.
Craig DeOreo, Senior Manager, Execution Standards, Coca-Cola