AutoTrader's app increases the efficiency of its advertising consultants
AutoTrader.com, the leading online auto classifieds marketplace, deployed a MicroStrategy-powered sales enablement app to over 1,000 advertising consultants across their organization. Equipped with the Strategic Account Management Process (AMP) app, consultants have all the information they need right at their fingertips—so they can instantly respond to any question posed and maximize the value of face time with customers. Read the case study to see how MicroStrategy has helped AutoTrader.com dramatically increase sales productivity.
This app has been a game changer for us. It has made it much easier to get information and has changed the way we work.
James Tom, Senior Director Sales Strategy, AutoTrader