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A global asset management firm based in New York, NY, AllianceBernstein uses MicroStrategy as the foundation of its Sales Intelligence Mobile Optimized Network (SIMON), an iPad application that provides U.S. retail wholesalers with unprecedented on-demand access to sales data, marketing content, product performance, and competitive market analysis. This mobile solution has transformed the way AB’s wholesalers manage their business, from client interactions to identifying stronger opportunities within the sales cycle.
Our salesforce is predominantly in the field and giving them the ability to get up to the minute real-time insights about their clients and their clients' needs is super important.
Karl Sprules, Chief Technology Officer, AllianceBernstein