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The Adidas Group is a leading producer of sportswear including shoes, clothing, and accessories. The company wanted to use analytics to unlock the value hidden in its tremendous amount of customer data. Adidas selected MicroStrategy because they needed a forward-thinking technology partner that could deliver both enterprise reporting and self-service analytics in a single platform. With MicroStrategy, Adidas is able to analyze data from across their portfolio of brands to better understand the preferences and buying behavior of their customers.
We see our BI platform where we have Microstrategy as the key front-end as the foundation to understanding each single consumer.
Michael Voegele, Head of Enterprise Architecture, Adidas Group