"Microstrategy stood out in a number of ways. It had all the capabilities we were looking for."
Phil O'Neil, Head of Analytics, Tapjoy

How Tapjoy uses MicroStrategy.

A mobile advertising and monetization platform, Tapjoy empowers users to choose ads to engage with in return for virtual rewards and premium content. It uses MicroStrategy dashboards to provide mobile BI to advertisers and partners—showing them how their advertisements are performing in the marketplace. And with a comprehensive view of application users, Tapjoy can best determine how and where to grow its business. 

Learn more about Tapjoy and MicroStrategy solutions.

Watch the video

Tapjoy Utilizes MicroStrategy Cloud

Tapjoy uses MicroStrategy to analyze billions of rows of data collected daily, improving services offered to both customers and partners.

About Tapjoy

Tapjoy’s Maximum Impact Platform™ provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of rewarded Interplay™ ads, including video and rich media to impact performance. Developers utilize their technology and mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 15,000 mobile apps, reaching 520 million monthly active users.


  • Technology


  • Analytics

Regions of Business

  • Asia Pacific
  • Europe
  • North America

Ready for MicroStrategy to help solve your toughest business problems?