Sonic Automotive

"Mobility and business intelligence are two of our top strategic priorities. Our executive and regional leadership teams live on the road, traveling from dealership to dealership. This app allows them to stay connected to the data they need to run the business."
Heath Byrd, VP and CIO, Sonic Automotive

How Sonic Automotive uses MicroStrategy.

Sonic Automotive is a Fortune 500 company and one of the largest automotive retailers in the United States. The company uses MicroStrategy to provide mobile intelligence to their executive team, regional management, and dealership managers. Their app provides insight into sales effectiveness across automotive brands, product categories, and geographic regions, and is used to help increase operational efficiency and drive revenue. Since deploying MicroStrategy, the company has seen a 38% increase in product sales.

Learn more about Sonic Automotive and MicroStrategy solutions.

Read the guide

Success Story with Sonic Automotive

Sonic Automotive uses MicroStrategy to better understand their data, transform business processes, and boost product sales.

Watch the video

Sonic Automotive Increases Operation Efficiency with MicroStrategy

Sonic Automotive uses MicroStrategy to better understand their data, transform business processes, and boost product sales.

About Sonic Automotive

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, NC, is one of the nation’s largest automotive retailers. Founded with five dealerships in 1997, Sonic now owns over 100 dealerships franchises and 20 collision repair centers in 15 states. The company sells about 30 brands of cars and light trucks.

Industry

  • Retail

Technology

  • Enterprise Analytics

Regions of Business

  • North America

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