"We wanted something that was lightning fast, intuitive, mobile and at the click of a button, they could find all of the insights that would help them understand the state of their business."
Sean Bauer, Director, Business Insights & Operations, Merck

How Merck uses MicroStrategy.

Merck launched GATOR, a MicroStrategy-powered iPad app, to provide an intuitive, mobile analytics experience that enables field representatives to assess their business and identify new opportunities. During soft launch—prior to any user training—the utilization rate soared to 70% precisely because the app provided so much value and was easy to use. Today, more than 90% of field reps at Merck rely on this app for the insights they need to close deals.  

Learn more about Merck and MicroStrategy solutions.

Watch the video

Merck Empowers Field Reps with MicroStrategy Mobile

Discover how Merck, a leading global biopharmaceutical company, uses MicroStrategy to deliver intelligence into the hands of 90% of its field reps.

About Merck

Merck is a leading global biopharmaceutical company that has been inventing for life for more than a century, bringing forward medicines and vaccines for many of the world’s most challenging diseases. They produce prescription medicines, vaccines, biologic therapies, and animal health products, and operate in more than 140 countries to deliver innovative health solutions.


  • Biotech and Pharma


  • Analytics
  • Enterprise Mobility Management

Regions of Business

  • Worldwide

Ready for MicroStrategy to help solve your toughest business problems?