House of Fraser

"Using MicroStrategy's platform, our employees can pull together a data set, apply it to a data model, and visualize it all within minutes; that is a huge step forward for us. Self-service data discovery enables our business users, regardless of their technical skill or role, to take analytics into their own hands and quickly answer complex business questions on the fly."
Steve Limbirons, Business Intelligence Program Manager, House of Fraser

How House of Fraser uses MicroStrategy.

House of Fraser has relied on MicroStrategy as their system of record for enterprise reporting since 2013. Prior to the rollout of their nGenBI program at the start of 2017, the company embraced a "retail is detail" approach to analytics and had a large, complex reporting environment that required running more than 18,000 reports on a daily basis. The nGenBI program aimed to overhaul their approach to analytics by simplifying, visualizing, and modernizing their analytics environment. By rolling out self-service analytics, House of Fraser has been able to tap into massive quantities of previously underutilized data, dramatically cut down the time it takes to build new dashboards, and change the way that employees across the business consume data and analytics on a day-to-day basis. This helps the team at House of Fraser analyze new data sources, identify and fix process inefficiencies, and bring analytics into everyday decision-making.

Learn more about House of Fraser and MicroStrategy solutions.

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House of Fraser transforms the way its employees use data

Learn how MicroStrategy is helping House of Fraser develop an analytical, data-driven business culture.

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Embracing a data-driven culture

House of Fraser is shifting their corporate culture by embracing analytics.

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House of Fraser - CIO spotlight

Hear from Julian Burnett, CIO at House of Fraser about his vision for the future of analytics and how he’s leading his organization through a major business transformation.

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Success Story with House of Fraser

Learn how House of Fraser is embracing advanced analytics, self-service, and IoT to revolutionize their retail business.

About House of Fraser

House of Fraser is a British department store group with over 60 stores across the UK and Ireland. Founded in Glasgow in 1849, the company has grown steadily into one of the UK’s biggest retailers, with a revenue of over £1.3 billion and a workforce of more than 5,000 employees. House of Fraser sells everything needed to make a house a home, from clothes to décor.


  • Retail


  • Sales


  • Analytics

Regions of Business

  • Asia Pacific
  • Europe

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