Falken Tire

"I like to have data when I want it. That’s the reason I like to use MicroStrategy; I can go in and write my own reports, and if I can do it, anybody can."
Richard Smallwood, CEO, Falken Tire

How Falken Tire uses MicroStrategy.

Falken Tire used MicroStrategy to build an iPad-based mobile app for their salespeople. It combines data from ERP and sales systems with tire market data to give salespeople on-the-go access to critical information. The application is used to tell a story about their business. Reps can show fitments for popular vehicles in an area, prices for competitor’s products, and information on why Falken brand tires are a better fit or would yield higher margins for the tire shop, dealer, or distributor. By building relationships and sharing the company’s story, Falken stays top of mind when a customer needs to make a purchase.

Learn more about Falken Tire and MicroStrategy solutions.

Watch the video

Falken Tire uses MicroStrategy to revolutionize their business

See how they empowered field employees with mobile apps and self-service analytics, accelerating report development and sales cycles.

About Falken Tire

Falken Tire, a subsidiary of Sumitomo Rubber Industries, is a major distributor of tires throughout North America. The company is based in Rancho Cucamonga, California, which serves as the corporate headquarters. With five strategically located tire distribution centers across the United States–in California, Florida, Illinois, New Jersey and Texas–Falken quickly and efficiently supplies its retailers throughout North America.


  • Retail


  • Sales


  • Analytics
  • Enterprise Mobility Management

Regions of Business

  • Asia Pacific
  • Europe
  • North America

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