"We really came to a good solution that was clean, fast, mobile friendly, and gave us exactly what we needed to see on-demand on the Microstrategy platform."
Craig DeOreo, Senior Manager, Execution Standards, Coca-Cola

How Coca-Cola uses MicroStrategy.

As part of the industry-wide Balance Calories Initiative, Coca-Cola is focused on reducing per-person beverage calories 20% by the year 2025. They chose MicroStrategy to help them better understand consumer habits, encourage healthier choices, and measure their success.

Learn more about Coca-Cola and MicroStrategy solutions.

Watch the video

Coca-Cola Promotes Healthier Beverage Choices with MicroStrategy

Learn how the Balance Calories Initiative, an industry-wide initiative spearheaded by Coca Cola, is using MicroStrategy to encourage consumers to adopt healthier habits.

About Coca-Cola

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.


  • Food and Beverage


  • Sales


  • Analytics

Regions of Business

  • Worldwide

Ready for MicroStrategy to help solve your toughest business problems?