MicroStrategy World 2018 | Jan 15-17 in Las Vegas

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Solutions for Technology

Today, technology organizations face more competition than ever before. With increasing competition, technology companies need powerful analytical capabilities to deliver high quality product, exceptional customer service, and timely releases. Despite this, products delivered still fail to meet customer needs. About 50% of developers don't think their companies ​​perform enough pre-release testing.​
 

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Enterprise Analytics
Technology Headquarters

Define Product Roadmap

Review new product features, analyze customer requests, provide engineering estimates, and define the minimum viable product (MVP)

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Enterprise Analytics
Technology Headquarters

Release Planning

Define the scope of work for each iteration, estimate the hours needed for each feature, and review risks, dependencies, and concerns

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Enterprise Analytics
Technology Headquarters

Product Quality and Stability Evaluation

Assess and validate all new features to ensure product quality, and verify the stability and performance of the product

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Enterprise Analytics
Technology Headquarters

Systems Monitoring and Tracking

Monitor resources and performance of purchased systems to ensure applications are running optimally

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Enterprise IoT
Technology Headquarters

Time and Attendance Tracking

Replace timesheets and paper-based processes with Bluetooth-based employee check-in

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Enterprise Analytics
Distribution and Sales

Product Adoption and Retention

Use rich analytics dashboards to measure the extent of product adoption and gain visibility into where and why some products have greater uptake than others

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Enterprise Analytics
Distribution and Sales

Customer Segmentation

Leverage advanced analytics to identify and separate the customer base into distinct groups to improve marketing decisions and enhance marketing ROI

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Enterprise Mobility
Distribution and Sales

Sales Enablement

Integrate data from a wide range of sources and provide tools for sales reps to drive productive conversations with customers

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Enterprise Analytics
Servicing

Consulting Engagement

Offer implementation services to new customers, or showcase specific product functionality for revenue generation, license renewals, and product upsell

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Enterprise Analytics
Servicing

Education Services

Analyze surveys on training courses, instructors, and course difficulty to improve education and ensure customers are gaining valuable insight and knowledge

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Enterprise Analytics
Servicing

Maintenance Renewals

Ensure license renewals by reviewing CRM data on customers that are due for an upgrade or nearing the end of their maintenance cycle

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Enterprise Analytics
Customer

Customer Feedback

Analyze trends in customer satisfaction and determine ways to improve the customer experience

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Enterprise IoT
Customer

Customer Badge

Deliver fast, convenient access to all applications by replacing passwords with digital badges delivered via location-aware smartphone app

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Enterprise Analytics Solution

Define Product Roadmap

The Challenge

Product managers are often forced to make decisions about product planning or strategy without adequate insight into how customers prioritize different features.

The Solution

Defining and managing a product roadmap is a critical process for any technology organization. To do so effectively, product managers must familiarize themselves with customers’ needs. MicroStrategy provides powerful analytical tools that let product managers explore data to find out how users interact with the product, and which features deliver the most value. MicroStrategy also helps product managers analyze defects, determine corrective actions, and assign corresponding work. With these powerful tools, product teams can perform regular analysis in order to make design changes that reduce technical debt. MicroStrategy dashboards can also be used to analyze the number of engineering hours needed for development. Users can visualize which features are near completion and gain a clearer picture of the MVP.

Define Product Roadmap
Enterprise Analytics Solution

Release Planning

The Challenge

Teams operating in an agile development environment often deal with unpredictable timelines, miscommunication, and unrealistic workloads. All of these challenges can lead to dissatisfied stakeholders, incomplete deliverables, and an overworked team.

The Solution

Every product development iteration has a massive impact on productivity, customer satisfaction, and profitability. Therefore, it’s critical for product teams to set clear goals and measure their progress effectively. With MicroStrategy, product owners have the all the tools they need to view the product team’s work capacity, plan the scope of each iteration, and track key metrics such as the close-out rate for each feature, the number of defects pending, and outstanding risks. These insights help teams organize their work and define a realistic timeline instead of doing work in a haphazard manner. Product leaders can assign the ownership of each task, which helps eliminate confusion over responsibilities or expectations. By supporting a more successful product development lifecycle, MicroStrategy helps organizations enhance work quality, improve team morale, satisfy customers, and deliver a better product.

Release Planning
Enterprise Analytics Solution

Product Quality and Stability Evaluation

The Challenge

25% of the bugs in product releases are considered “show stoppers.” Poor product quality inevitably leads to dissatisfied customers and can dramatically impact profitability.

The Solution

To ensure the quality of each product release, technology companies must perform extensive testing, performance monitoring, and stability checks. Using MicroStrategy analytics, product development teams can track whether new functionality included in each release has caused any regression issues due to code changes, and can identify any performance degradation. Product owners can run automated tests that deliver results in an interactive MicroStrategy report or dashboard, giving the whole team an instant view into the stability and performance of the product.

Product Quality and Stability Evaluation
Enterprise Analytics Solution

Systems Monitoring and Tracking

The Challenge

Systems managers are often stuck with inadequate analytical tools that fail to collect and store data over long periods of time and don’t present data in an intuitive way.

The Solution

The MicroStrategy platform delivers powerful analytical capabilities that help systems managers monitor application performance, identify issues quickly, and take action—all from a single tool. With MicroStrategy, users can monitor all systems across the organization, not just a single, isolated stack. Systems and databases naturally collect data on client CPU utilization, memory limits, data throughput, and bandwidth. With MicroStrategy, administrators can monitor all of this data to proactively ensure servers are operating at optimal speeds and that there is enough memory available. They can also easily highlight time periods with the most downtime or peak usage. Offering powerful administrative tools, MicroStrategy lets organizations set thresholds to ensure administrators receive notifications when bandwidth is overloaded or memory is running low. Filters can be applied to reports and dashboards in order to focus on the systems with reported errors. MicroStrategy’s centralized data model provides a consistent view of application performance across the business and critical insight into applications that need to be fine-tuned for maximum scalability and flexibility. Regardless of system type—physical server, cloud subscription, or in-house database--MicroStrategy can extract data from all sources and place them on a single dashboard for centralized monitoring.

Systems Monitoring and Tracking
Enterprise IoT Solution

Time and Attendance Tracking

The Challenge

The median loss from a single case of occupational fraud is $150,000. Technology organizations need to automate time and attendance tracking to avoid accidental or intentional errors in time-logging.

The Solution

With MicroStrategy Usher, organizations can replace timesheets and antiquated timekeeping devices by allowing employees to automatically check in and out using their smartphone. With Bluetooth proximity features, and geo-fencing or time-fencing capabilities, employees enjoy a more convenient experience, while Usher’s multi-factor authentication ensures user validation and secure facility access. Usher generates back-end telemetry data that tracks when employees enter or leave any enterprise facility, regardless of geography. Using real-time maps of enterprise office activity, managers can ensure that employees are where they should be within specific time periods to ensure that operations run smoothly.

Time and Attendance Tracking
Enterprise Analytics Solution

Product Adoption and Retention

The Challenge

It’s critical for companies to understand the adoption and usage of their technology products and services. To gather this information, companies usually employ tools within their product or a web application, but they still need the right tool to transform this data into actionable intelligence.

The Solution

In order to successfully manage customers in a recurring revenue business, technology companies must understand how customers use their products. MicroStrategy provides the tools to do so. Using powerful analytics, users can clearly see which features customers rely on most, and can compare adoption across multiple customer segments and licensing cohorts. If a part of the product is underutilized by customers, the marketing team may decide to emphasize it in order to increase adoption, or continue to emphasize the more popular aspects of the product. MicroStrategy provides the insight needed to make these decisions. MicroStrategy provides access to real-time data at a granular level – combining and correlating data from multiple digital sources, using telemetry data in real-time, and enriching telemetry data with structured data for business context – all to enable unique insights into product feature adoption and usage. They can also be correlated to highlight a product’s stickiest features, i.e., the ones that drive the biggest ROI for the customer and make the product hard to replace. Identifying these customers can also aid in targeting efforts to sell additional products and licenses.

Product Adoption and Retention
Enterprise Analytics Solution

Customer Segmentation

The Challenge

Technology companies often struggle to quickly obtain a 360-degree view of their customers and fail to truly understand their customers’ unique needs.

The Solution

The success of any technology organization hinges on their ability to understand their customers. With MicroStrategy, companies can quickly make sense of customer data from various touch points in order to make timely decisions that directly impact profit margins. Using these insights, the marketing team can create more targeted campaigns and create a superior, personalized product experience for customers at all stages of the buying cycle. Armed with MicroStrategy advanced analytics capabilities, including support for R, marketers can more accurately profile unique groups of customers and offer personalized product recommendations or discounts to strengthen retention and increase loyalty across distinct groups. MicroStrategy helps users segment customers by solution requirements, buying trends, profitability, demographics, and more. With a clearer picture of their customer base, organizations can deliver solutions and messaging that resonate more effectively and spur further revenue growth.

Customer Segmentation
Enterprise Mobility Solution

Sales Enablement

The Challenge

Nearly 57% of B2B prospects and customers say that sales teams are not prepared for their first meeting.* Also, nearly half of sales professionals cite “limited mobile access to key selling systems” and “chronic inefficiencies in administrative work that wastes active selling time” as major challenges.

The Solution

MicroStrategy empowers companies with mobile sales enablement solutions that give sales professionals everything they need to drive meaningful conversations with their customers. These mobile apps integrate data from a wide range of sources and give salespeople seamless, on-the-go access to analytics and information about customers, accounts, competitors, and products. It’s critical for sales reps to make the most of brief client meetings. Armed with mobile sales enablement apps on tablets or smart phones, vastly improve interactions with customers and prospects. These apps give reps the ability to exchange information on demand, answer questions, as well as access and share the latest multi-media content. They can also better prepare for meetings and present more compelling offers by having customer and product information, along with timely market and competitive intelligence, at their fingertips.

Sales Enablement
Enterprise Analytics Solution

Consulting Engagement

The Challenge

Consulting services are a critical revenue generator for any technology company, but many organizations lack the analytical tools needed to maximize the effectiveness of their consulting practice.

The Solution

MicroStrategy applications empower consultants and consulting managers to visualize ever-changing pipelines, quotas, and won/lost deals, so they can make better decisions to ensure revenue growth. Using these tools, consultants can be more proactive – and successful — when acquiring and retaining business. In addition, MicroStrategy analytics allows consulting managers to properly track consulting hours, see how to better utilize consultant teams, identify promising opportunities, and determine the charge rates for consultants assigned to each project. Armed with this level of detailed insight, technology organizations can offer consulting services that fully satisfy customers and ensure the growth and success of their consulting business.

Consulting Engagement
Enterprise Analytics Solution

Education Services

The Challenge

Most technology companies offer education for their customers, but many lack the tools needed to track and evaluate the quality of courses.

The Solution

With MicroStrategy, education teams can leverage rich dashboards and reports to analyze survey results about training courses, the quality of course content, the popularity of each class, and the effectiveness of individual instructors. These insights help organizations improve their course offerings, design more valuable curricula, increase the number of popular courses, and discontinue poorly attended classes. Which a better grasp of what education is most valuable to customers, technology organizations can continue to ensure that customers are building the skills they need to get the most from their products.

Education Services
Enterprise Analytics Solution

Maintenance Renewals

The Challenge

Many organizations manage license renewals for various buying programs using manual solutions like Excel spreadsheets, which open up the potential for errors and, in turn, can lead to overspending or under-licensing.

The Solution

With MicroStrategy analytics, it’s easier to manage and organize the license renewal process. By running powerful reports or dashboards, technology organizations can get up-to-date information from CRM systems and review which customers are due for an upgrade or nearing the end of their maintenance cycle. Using these insights, organizations can immediately identify which customers need attention. And with the ability to build dashboards using data from an existing CRM system (e.g. Salesforce.com), users can not only tap into their existing information, but can also instantaneously add or modify existing opportunity details, contacts, and leads.

Maintenance Renewals
Enterprise Analytics Solution

Customer Feedback

The Challenge

86% of customers will pay more for a better customer experience, but many organizations lack the tools to properly understand their customers’ preferences or unique challenges.

The Solution

MicroStrategy analytics delivers insights that help technology companies analyze trends in customer satisfaction, assess the reasons for dissatisfaction, and determine ways to improve the customer experience. With powerful analytics dashboards, users can view and analyze the volume of customer calls, assess the severity of each call, and track resolution times for each issue. Support teams can identify unsatisfied customers faster and shift their attention to high-priority cases. With a better understanding of each customer’s unique challenges, customer success teams can take the appropriate steps to address the customer’s concerns, ensure appropriate attention is given to requests, and determine ways to improve the overall customer experience.

Customer Feedback
Enterprise IoT Solution

Customer Badge

The Challenge

Traditional access credentials like plastic ID badges, passwords, and hardware tokens are costly to issue, manage, and revoke.

The Solution

MicroStrategy Usher enables enterprises to boost their security posture by controlling employee access to disparate facilities and offices via centrally-managed digital identity badges. Using Usher badges, employees can easily open doors and other physical entryways via Bluetooth proximity, or by tapping a digital key on their smartphone. This solution can also complement existing employee self-service mobile apps, adding a layer of authentication control to interactions between employees and corporate systems. Usher provides organizations with highly configurable, multi-factor authentication that includes support for push notifications, biometrics, one-time passcodes, face-to-face validation, as well as time- and geo-fencing.

Customer Badge

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