MicroStrategy World 2018 | Jan 15-17 in Las Vegas

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Solutions for Energy and Utilities

​The energy and utilities industry faces a vast number of challenges today. Organizations must navigate price volatility, seek out and replace reserves, ​run large global operations, and effectively manage risk and changing regulation—all while staying profitable. Aging infrastructure, increasing customer demands, and the emergence of new technologies also contribute to this challenging business environment. To stay relevant, it's critical for energy and utilities companies to harness the power of data to drive performance and efficiency.

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Analytics
Production

Exploration

Leverage analytics to better manage oil, gas, and mineral exploration data related to surveys, exploration wells, and land leases.

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Analytics
Production

Production / Generation Analysis

Help optimize production processes by using analytics to better manage assets, maintenance, reserves, demand forecasting, and more.

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Mobile
Production

Field Operations

Mobilize energy and utility operations to help improve business agility, decisionmaking speed and quality, and workforce and asset productivity.

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Mobile
Production

Health, Safety, and Environment Inspection

Help streamline inspection and documentation processes, and improve the communication of health, safety, and environmental issues and trends.

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Analytics
Refining and Treatment

Supply Chain Analysis

Help minimize delays, reduce inefficiency, and maximize profit margins with real-time insight into the transportation, transmission, and storage of energy.

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Mobile
Refining and Treatment

Operations Analysis

Analyze and monitor complex plant operations and get real-time insight into product quality, energy consumption, workforce performance, safety, and more.

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Mobile
Sales and Distribution

Sales and Distribution

Help streamline communication and boost the productivity of sales teams by providing them with instant access to critical systems and information.

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Mobile
Sales and Distribution

Field Service

Help improve productivity with mobile apps that facilitate a smarter, more agile field services workforce.

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Analytics
Sales and Distribution

Marketing

Leverage analytics to help optimize marketing campaigns and better compete in deregulated energy markets.

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Analytics
Consumption

Customer Analysis

Use powerful analytics to better understand customer information related to energy consumption, revenue, service, engagement, and more.

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Analytics
Consumption

Customer Portal

Provide customers with timely insight into their energy usage, costs, billing information, and consumption levels compared to similar homes.

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Security
Consumption

Call Center Operations

Leverage real-time analytics and comprehensive security capabilities to help prevent fraud and closely monitor customer service-related KPIs.

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Mobile
Energy and Utility Companies

Financial Analysis / Executive Reporting

Streamline enterprise performance management and financial reporting processes to help ensure that decision-makers have instant access to the critical data they need to run the business.

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Analytics
Energy and Utility Companies

Risk Management

Effectively manage the requirements associated with external and internal risk mitigation.

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Security
Energy and Utility Companies

Digital Employee Badge

Empower employees with secure access to offices, systems, and sensitive information by leveraging smartphone-based multi-factor authentication.

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Analytics Solution

Exploration

The Challenge

The exploration process is a difficult, risky endeavor and often requires significant resources. Having access to the right information is critical for companies to effectively and efficiently manage energy exploration and accurately pinpoint the location of untapped reserves.

The Solution

MicroStrategy provides energy and oilfield services companies with a holistic view of their exploration data related to surveys, reservoirs, existing production, and wells so they can make informed decisions about where to focus their precious resources. Using powerful analytics, organizations can identify various geological profiles of highproducing wells or compare production predictions to actuals, helping them evaluate new potential sites. Organizations can also understand criteria related to current exploration leases, such as acreage available, terms, and location. Exceptionbased MicroStrategy dashboards help improve organizations’ ability to effectively analyze huge amounts of exploration data to make better decisions, fast. Additionally, MicroStrategy Mobile apps empower seismic acquisition and well-logging crews to easily access and log data while in the field. Our highperformance apps work online or offline and provide survey crews with the ability to directly input photos, notes, and other data from remote locations.

Exploration
Analytics Solution

Production / Generation Analysis

The Challenge

In order to optimize production and meet demand, organizations must understand a wide range of information related to demand forecasting, equipment, resources, energy consumption, and recovery techniques. 

The Solution

MicroStrategy enables organizations to easily connect to and analyze large structured and unstructured datasets to gain a comprehensive view of production performance—a critical tool to help optimize processes and minimize downtime. Our solution provides powerful analytics and reporting capabilities that help companies better understand data related to power station utilization, energy mix, net energy gain, distributed generation, and more. With this tool, organizations can quickly identify various factors that are impacting production and act to help ensure supply reliability. For example, users can instantly access reports, production data, and geological information in order to quickly understand what actions can be taken to improve well performance. With advanced analytics capabilities, organizations can also better predict production versus demand, energy consumption, and equipment issues before they lead to system failure. 

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Mobile Solution

Field Operations

The Challenge

Companies face renewed pressure to increase productivity, but information silos, communication gaps, and technology shortfalls all compound this challenge.

The Solution

With MicroStrategy Mobile apps, field operations personnel can monitor and analyze real-time energy production data related to output, systems, costs, equipment, building-energy management, and even weather forecasts. App users can quickly understand if production is falling short of target levels and drill into data to identify process bottlenecks and potential solutions. These apps allow field supervisors to instantly document and capture images of safety violations and upload them to appropriate systems. Managers can view workforce performance, review time and attendance information, and make scheduling adjustments directly from the app. Using these apps, managers can also log conversations with their workers in regard to attendance, training, safety, and quality of work. Comments can be input directly into the app, and employees can acknowledge that the conversations took place via the signature capture. During an emergency situation, managers can view realtime maps of user activity and communicate with dispersed teams at the touch of a button. Available online or offline, this powerful mobile solution helps ensure that field operations personnel are constantly connected to the critical information they need to run their drilling and mining sites efficiently and safely

Field Operations
Mobile Solution

Health, Safety, and Environment Inspection

The Challenge

A single major HSE incident can have significant human, financial, and reputational costs—in some cases even threatening the very survival of a company. Hence, it’s critical for energy companies to comply with regulations and ensure the health and safety of their workforce. 

The Solution

MicroStrategy Mobile HSE apps reduce paperwork, accelerate documentation processes, and help ensure that inspectors or site managers are working with live data. These solutions incorporate transactional input forms that empower users to capture and submit HSE data directly from their apps while on-site. App users can log information related to safety violations, maintenance issues, samples, environmental regulatory compliance, and more. Inspectors or site managers can capture and submit photos of incidents or infractions and submit notes for review. These comprehensive apps also provide access to past HSE data and to content related to training and corporate policies. Using these apps, companies can streamline HSE management processes and improve safety practices, compliance, preventative maintenance, and workforce productivity.

Health, Safety, and Environment Inspection
Analytics Solution

Supply Chain Analysis

The Challenge

The challenges of supply assurance, cost containment, and risk management can make it difficult to run an efficient supply chain. Inventory can become bloated with extra parts or reserves that are needed to avoid service disruptions during emergencies; yet energy losses must be addressed quickly in order to remain profitable and compliant.

The Solution

MicroStrategy gives energy and utility companies instant visibility into the end-to-end health and status of their supply chains. With critical KPIs and threshold-based alerts, organizations can monitor their complex, multi-tier supply chains so they can quickly identify and address inefficiencies related to energy losses, transportation, storage, inventory, costs, and more. For example, a power company can use our platform to quickly analyze transmission and distribution network data related to circuit length, transfer capacity, loss ratios, and location to better understand and optimize their supply chain performance. Companies can leverage powerful analytics to closely monitor fuel transportation, barrel storage capacity, and pipeline performance to improve their operations. Our platform can also be used to provide procurement departments and suppliers with a secure, common view of data related to on-time deliveries, order fulfillment rates, invoice accuracy, and defective inventory. These insights help organizations drive supply chain efficiencies, refine demand forecasting, and improve negotiations.

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Mobile Solution

Operations Analysis

The Challenge

Refineries and treatment plants are complex operations that must adhere to rigorous safety and environmental regulations. Plant staff must be well trained and are often on-call 24 hours a day. Security is also critical for success.

The Solution

MicroStrategy provides treatment plants and refineries with a comprehensive view of operational data, so they can optimize performance, ensure safety, and adhere to regulations. Our solution allows companies to efficiently report on huge volumes of data, distributed across multiple systems and domains. Plant personnel can easily access and analyze data covering process controls, emergency shutdowns, laboratory information, asset management, and more. These applications also help plant workers closely monitor energy consumption levels, production operations, equipment maintenance, materials balances, and the receipt and shipment of goods. Data-driven ‘smart alerts’ help ensure that plant personnel are focused on addressing high priority issues, such as system or equipment malfunctions, quality, and safety. Energy companies can further boost plant worker productivity by empowering employees with apps that let them stay connected to plant operations from any location, both online and offline. Transactional functionality enables users to adjust labor and shipment schedules, document maintenance and safety issues, and input comments—all within the app. Workers can instantly access training materials and even view plant video feeds from security cameras.

Operations Analysis
Mobile Solution

Sales and Distribution

The Challenge

Traditional sales and CRM systems are not equipped to handle the demands of a mobile sales team and fail to provide the in-depth insight into individual customers or prospects that salespeople need to be effective.

The Solution

To succeed, it’s critical for companies to provide their sales representatives with the information they need to make fast, informed decisions while onsite with customers or prospects. MicroStrategy gives sales reps the ability to quickly view their book of business and analyze real-time information related to rates, buying patterns, demographics, regulations, regions, and more. In-app multimedia content such as presentations, brochures, and marketing and training videos help to drive more meaningful conversations with existing accounts, prospects, and sales management. With on-the-go processing of mobile transactions, sales reps can update account information and forecasts, create sales quotes, and log meeting activities, regardless of their internet connectivity — so they can focus on closing deals instead of time-consuming administrative tasks. App users can also gain a comprehensive view of sales activities across distribution channels, which helps to ensure that the organization is working together to drive revenue and deliver exceptional customer experience.

Sales and Distribution
Mobile Solution

Field Service

The Challenge

Field technicians are exposed to numerous environmental and occupational risks, and their productivity is often limited by their inability to access up-to-date documentation when they need it.

The Solution

MicroStrategy Mobile apps empower utility companies to better manage and enable their field technicians as well as reduce slow, paper-based documentation processes. Using our platform, companies can combine key field services workflows into a single streamlined app that’s available online or offline. These powerful apps aid with scheduling and route optimization and provide technicians with detailed information about equipment, parts inventory, billing, and individual customer accounts. Technicians can submit work orders directly from their mobile devices, access training videos and materials, and sign for work received using the app signature capture feature. These apps also provide technicians with visibility into how their performance compares to their peers, and technicians can communicate with their supervisors directly from the app (and vice versa).

Field Service
Analytics Solution

Marketing

The Challenge

Deregulation has led to increased competition between utilities, making marketing an increasingly important function for energy providers.

The Solution

MicroStrategy provides critical real-time analytics that enable companies to optimize their marketing spend and increase campaign effectiveness. Whether it’s weblogs that track browsing behavior, purchase histories, customer reviews, or direct mail marketing, MicroStrategy can combine data from multiple sources and bring it together in a single dashboard application. With access to powerful visualizations, mapping features, and data discovery capabilities, marketing professionals can explore data and better understand market trends, competitor activity, and customer preferences. These valuable business insights help marketing professionals better define target markets or consumer segments and further refine their messaging. And with real-time views of key marketing metrics like email open rates, video plays, and website traffic, marketers can proactively adjust their efforts to increase the effectiveness of campaigns.

Marketing
Analytics Solution

Customer Analysis

The Challenge

Many energy and utility companies are still operating in data silos and struggle to obtain a 360-degree view of their customers. Also, the streams of data generated by innovations such as smart meters and smart grids have complicated their efforts to connect customer interactions across all channels.

The Solution

MicroStrategy makes it easy for energy and utility companies to quickly comb through large amounts of customer data and seamlessly connect activities from various touchpoints, from websites, to call centers, mobile apps, and social media. Our platform enables users to easily analyze customer data related to smart grids, revenue, complaints, marketing engagement, demographics, and more. For example, a natural gas provider can leverage analytics to monitor and estimate gas consumption levels, track third-party service work, and help ensure that customers are served in a timely manner. These valuable insights can be used to segment customers for marketing programs, predict customer defection, determine which areas to invest resources in, and personalize interactions customers have with the company. By enabling companies to be proactive with customer relationships, MicroStrategy can help these organizations acquire new customers, retain existing ones, and maximize customer lifetime value.

Customer Analysis
Analytics Solution

Customer Portal

The Challenge

Today, energy consumers expect a customer experience that matches the quality of other industries. To retain customers and stay relevant, utilities must evolve the way they do business and take advantage of all engagement channels.

The Solution

MicroStrategy empowers utility companies with the tools they need to provide a superior, personalized customer experience that boosts customer loyalty and creates new opportunities. Using our platform, companies can give their customers – both businesses and residential consumers – convenient access to information related to energy usage, billing, service disruptions, and customer service. This solution also lets consumers see how their consumption compares to energy usage of similar locations. By incorporating social media feeds into apps, utility companies can facilitate and encourage additional customer interaction. Utilities can also leverage smart meter data to deliver personalized customer services such as energy counseling. Data-driven ‘smart alerts’ help ensure that customers are notified of dramatic shifts in energy consumption or service outages. Furthermore, this solution can provide business accounts with convenient access to up-to-date information related to energy management, contracts, financing, and energy trading.

Customer Portal
Security Solution

Call Center Operations

The Challenge

Call center fraud has grown by an alarming 45% since 2013.* Many businesses have fallen prey to these social engineering attacks, where entities attempt to acquire personal information over call center phone lines.

The Solution

Usher helps prevent consumer fraud by supporting secure, remote authentication. Using Usher, call center employees can authenticate a customer’s identity over the phone using one-time codes or push notifications that are generated by the Usher app. Call center staff can also leverage password alternatives - like QR codes - for accessing sensitive applications and customer information. In addition, Usher provides other multifactor authentication capabilities that include biometrics, peer-to-peer validation, Bluetooth proximity, and more. By providing better visibility into call center metrics such as wait times, quality and length of calls, and customer satisfaction, MicroStrategy Analytics helps energy and utility companies refine their operational, customer service, and sales strategies. Call center supervisors can also leverage powerful mobile apps to closely monitor call center activities in real time.

Call Center Operations
Mobile Solution

Financial Analysis / Executive Reporting

The Challenge

Energy and utility companies are often forced to rely on a variety of business reporting tools for financial analysis.

The Solution

MicroStrategy financial reporting applications integrate data from a wide range of sources. With these tools, users can seamlessly access critical financial information related to profit and loss, risk, market performance, operations, and more. MicroStrategy gives users a secure, personalized view of the financial information that is most relevant to their role in the organization. These tools help ensure that users have the insight they need to efficiently manage their daily tasks, make better decisions, and effectively collaborate with colleagues. Energy and utility companies can also deploy MicroStrategy Mobile apps to their executives and board members, giving them instant insight into the financial performance information they need to make critical high-level decisions in a volatile market. These secure apps help ensure data integrity, reduce costs by replacing large binders of paper, and can lead to significant time savings for the organization’s internal reporting team.

Financial Analysis / Executive Reporting
Analytics Solution

Risk Management

The Challenge

Energy companies and utilities must manage a variety of risks: regulatory changes, commodity price volatility, geopolitical issues, climate policy uncertainty, HSE hazards, and more.

The Solution

MicroStrategy can deliver the scale, performance, and flexibility needed for efficient risk reporting while also providing the self-service capabilities managers need to investigate problems. Our platform allows energy and utility companies to efficiently produce analytical reporting across huge volumes of data, distributed across multiple systems and domains. With these applications, risk managers can leverage sophisticated tools to uncover suspicious or hazardous trends before they become problems. MicroStrategy enables organizations to replace multiple, disparate point solutions with a single, common analytics platform, so they can maintain a governed, consistent enterprise data environment. With MicroStrategy, energy and utility companies can navigate risks more efficiently and with confidence, knowing their data is unified and consistent.

Risk Management
Security Solution

Digital Employee Badge

The Challenge

Companies often rely on separate types of credentials to control access to offices and enterprise IT systems, resulting in a fragmented approach to identity management.

The Solution

Usher digital badges enable authorized employees to securely and seamlessly access corporate facilities and critical information systems by leveraging their smartphones. With Usher, energy and utility companies have a variety of options to protect enterprise information through strong, flexible, multi-factor authentication, including push notifications, biometrics, one-time passwords, face-to-face validation, and Bluetooth proximity. Usher also provides visibility into user behavior across multiple enterprise systems — critical insight for optimizing asset utilization, improving productivity, and reducing risk.

Digital Employee Badge

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