Nielsen created the Nielsen On the Go smartphone app.

Nielsen created the Nielsen On the Go smartphone app leveraging Microstrategy's platform’s architecture, and best-in-class mobile capabilities. The team finalized the reports and visuals to include in the app, and designed it with a customized splash screen, icon, and D3 visuals. Nielsen also employed MicroStrategy Command Manager to optimize app performance, ensuring that app caches were only updated for the specific data and users that warranted it.