Fanatics Chooses MicroStrategy to Empower Business Users

Fanatics is the largest online retailer of officially licensed sports apparel and merchandise with over $1 billion in revenue every year. Headquartered in Jacksonville, Florida, the company powers e-commerce sites for major professional sports leagues including the NFL, MLB, NHL, NBA, NASCAR, and PGA. It also operates e-commerce sites for leading media brands including NBC Sports, CBS Sports, and FOX Sports.
Fanatics modernized their BI capabilities by tapping into a powerful combination of Amazon Web Services (AWS) cloud technology and MicroStrategy. They chose to deploy MicroStrategy because it could support comprehensive BI capabilities while delivering self-service functionality and stringent security requirements. Fanatics has expanded their MicroStrategy implementation from 10 licenses to over 500 active users and deployed applications for data discovery, real-time reporting, and predictive analytics