Digital Transformation of Media and Entertainment with MicroStrategy 10

Solution Guide

Today’s consumers can access media content on their own terms – from any place, at any time, on any device. For media companies, this diverse mix of distribution channels makes it much harder to track the consumption behaviors and demographics of their audiences, undermine traditional advertising revenues. MicroStrategy helps media organizations leverage the power of their data to make more informed decisions on budgeting, programming, packaging, and advertising.