Guides

Big Data is big business.

Check out this infographic to see how big data is fundamentally changing the way organizations think about data and analytics.

Success Story with Aegon Hungary

Aegon Hungary uses MicroStrategy to improve sales support, deliver better customer service, and handle claims more efficiently.

Success Story with Cloudera

Discover how MicroStrategy, using its Cloudera connector, delivered a secure, scalable, and flexible solution to a federal agency facing complex challenges.

Success Story with PPL Electric Utilities

Learn how PPL Electric Utilities is using analytics to improve invoicing processes.

Success Story with GUESS?, Inc.

GUESS? Inc. chose MicroStrategy Mobile to develop an iPad app that allows its executives, designers, and merchants to analyze sales performance.

Digital Transformation of Telecommunications with MicroStrategy 10

Discover how telecommunications organizations are using MicroStrategy to change the way they do business.

How Telecommunications Providers Use Analytics to Get a Competitive Edge

Discover how telecommunications organizations are using MicroStrategy to stay ahead of their competition.

Secure Mobile Computing and Business Intelligence on Apple and Android Mobile Devices

See how MicroStrategy Mobile delivers the comprehensive platform security needed to put data in the hands of every user, wherever they are.

7 Data Visualizations You are Not Using Enough

Businesses today rely on a variety of charts, grids, and graphs to convey business information. Each chart tells a story differently, and choosing the right visualization depends on the type of data, as well as the intended audience.

Checklist to Implement Governed Self-service

Learn about the MicroStrategy approach to implementing governed self-service across the enterprise.

How Universities Use Analytics to Stay Ahead

See how institutions of higher learning are using analytics to improve operations, enhance the customer experience, and create a safer, more productive learning environment.

How Enterprises Can Transform Facilities Management into a Competitive Advantage

See how facilities managers are using analytics to improve workspace utilization, resource management, and capacity forecasting.

Architecture for Enterprise BI

Learn about the MicroStrategy platform architecture in this complete, in-depth technical guide.

Digital Transformation of Federal Governments with MicroStrategy 10

Federal agencies are digitally transforming operations to increase efficiency and become more data-driven. Learn how MicroStrategy solutions are transforming how federal agencies are able to work.

How Federal Governments Use Analytics to Digitally Transform Operations

Learn how MicroStrategy delivers solutions for challenges faced by federal government agencies.

Key Consideration for Business Intelligence Total Cost of Ownership

Learn about the key drivers of the total cost of ownership (TCO) of business intelligence, and why MicroStrategy delivers more value per dollar than any other solution.

Demystifying Data Privacy in the Age of Mobile Identity: How You Can Implement Usher with Data Privacy in Mind

Learn about end user data privacy considerations in the context of identity management and how MicroStrategy Usher can serve as your gateway to digital transformation.

How Insurance Companies Use Analytics to Get a Competitive Edge

Learn how insurance companies are using MicroStrategy to harness their data to build a competitive edge.

Digital Transformation of Insurance with MicroStrategy

MicroStrategy helps insurance organizations analyze and manage policies, monitor claims, assess risk, and boost productivity. Read this guide to see the top analytics and mobility applications for the insurance industry.

Digital Transformation of Media and Entertainment with MicroStrategy 10

MicroStrategy helps leading media organizations leverage the power of their data to make more informed decisions on budgeting, programming, packaging, and advertising.

How Media Companies Use Analytics to Make Smarter Programming and Advertising Decisions

Learn how MicroStrategy delivers solutions to some of the biggest challenges facing media and entertainment companies today.

How Food and Beverage Companies Use Analytics to Stay Ahead

Learn how MicroStrategy delivers solutions to some of the biggest challenges facing food and beverage companies today.

Digital Transformation of Food and Beverage with MicroStrategy

MicroStrategy helps leading food and beverage organizations leverage the power of their data to help improve their product offerings, streamline operations, and better serve their customers.

Digital Transformation of Municipal Government with MicroStrategy 10

Discover how MicroStrategy analytics, mobile capabilities, and multifactor security features can work to improve local government programs. 

Digital Transformation of Human Resources with MicroStrategy 10

Learn how MicroStrategy enables human resources professionals to integrate HR platforms with data from their talent management, performance, payroll, and education systems. 

How Human Resources Use Analytics to Satisfy Their Organization's Demand for Talent

Learn how human resources organizations use MicroStrategy Analytics to optimize their workforce. See the infographic.

What’s new in MicroStrategy on AWS

The release of MicroStrategy 10 established a new standard for enterprise analytics, and our latest product updates build on this powerful platform. Discover the new features and enhancements that make it even easier to build and deploy transformative analytics and mobility applications.

Embedded Analytics in Action: Real-World Applications Powered by MicroStrategy

Find out how organizations embed MicroStrategy into their applications to provide a robust enterprise-grade platform to their customers.

Success Story with Huntington National Bank

Learn how MicroStrategy analytics helped Huntington National Bank get the most out of a limited IT budget.

Success Story with OCBC NISP

Learn how OCBC NISP uses MicroStrategy to analyze financial and operational data and run a better business.

Success Story with UniCredit

UniCredit uses MicroStrategy to analyze financial information and deploy web and mobile applications to their sales team.

MicroStrategy for Banking

See how MicroStrategy empowers retailers with powerful analytics, mobility, and security applications.

Success Story with Acturis

Acturis uses the MicroStrategy platform as part of their Acturis Broker Platform, a set of tools designed to reduce work duplication, error rates, and costs.

Success Story with Amlin

Learn how Amlin uses MicroStrategy to get timely and accurate analysis and reporting on policy, claims, exposure, and reinsurance data.

MicroStrategy for Insurance

See how MicroStrategy empowers insurers with powerful analytics, mobility, and security applications.

MicroStrategy for Retail

See how MicroStrategy empowers retailers with powerful analytics, mobility, and security applications.

MicroStrategy for Food and Beverage

See how MicroStrategy empowers food and beverage companies with powerful analytics, mobility, and security applications.

Digital Transformation of Finance with MicroStrategy

MicroStrategy helps finance organizations transform the way they do business with powerful analytics and mobility applications.

MicroStrategy for Finance

See how MicroStrategy empowers finance departments with powerful analytics, mobility, and security applications.

How Finance Department Maximize Productivity and Transform Decision-making with Analytics

Learn how finance departments are leveraging MicroStrategy to streamline financial reporting, budgeting, and planning processes.

Digital Transformation of Energy and Utilities with MicroStrategy

MicroStrategy helps energy and utility companies transform the way they operate with powerful analytics and mobility applications.

MicroStrategy for Energy and Utilities

See how MicroStrategy empowers energy and utility companies with powerful analytics, mobility, and security applications.

How Energy and Utility Companies Use Analytics to Stay Ahead

Learn how energy and utility companies are using MicroStrategy to navigate challenges related to price volatility, changing regulations, risk management, and increasing consumer demands.

Success Story with AutoTrader

Discover how AutoTrader.com boosted sales productivity by deploying MicroStrategy mobile sales enablement apps.

Success Story with Novo Banco

Novo Banco uses MicroStrategy mobile analytics to help manage bank assets and track business performance.

Success Story with Campofrio Food Group

Discover how Campofrio Food Group deploys MicroStrategy to manage a complex, international distribution network. 

Success Story with City of Austin

The City of Austin used MicroStrategy to unify their analytics capabilities so they can serve citizens more effectively.

Success Story with DeRoyal

DeRoyal deploys MicroStrategy to improve company-wide access to information and enable better, more informed decisions about business operations.

Success Story with Ceva Sante Animale

See how global veterinary health company Ceva Santé Animale used MicroStrategy to deploy a mobile enablement app to their sales force.

Success Story with Coach

Coach uses MicroStrategy to monitor business performance and drive a deeper understanding of customers.

Success Story with Sonic Automotive

Sonic Automotive uses MicroStrategy to better understand their data, transform business processes, and boost product sales.

Success Story with The Container Store

The Container Store optimizes in-store operations by equipping store managers with mobile enablements apps. Read the case study to learn more.

Success Story with eHarmony

Learn how eHarmony uses MicroStrategy to replace antiquated data extraction processes and analysis with a solution that allows them to monitor business performance in real-time.

How Executives Can Transform Decision-making with Analytics

Learn how organizations are empowering their executive teams with real-time access to critical business information.

7 Ways to Transform Your Retail Organization with Mobile

Learn how mobile technology is revolutionizing the retail industry.

How Transportation and Logistics Service Providers Use MicroStrategy to Gain a Competitive Edge

See how MicroStrategy empowers transportation and logistics service providers with powerful analytics, mobility, and security applications.

Success Story with Dallas/Fort Worth International Airport

Learn how DFW Airport used MicroStrategy to consolidate their reporting and build a mobile operations application.

Digital Transformation of Executive Solutions with MicroStrategy

MicroStrategy revolutionizes the way executives interact with data through powerful analytics and mobility applications.

Success Story with Herbalife

Learn how Herbalife uses MicroStrategy dashboards and mobile apps to better manage their worldwide operations.

Success Story with Liverpool Community Health (LCH)

Learn how Liverpool Community Health replaced manual data analysis and monthly Excel-based reports with a mobile app powered by MicroStrategy.

How Hospitality Service Providers Use MicroStrategy to Gain a Competitive Edge

Hotels have highly informed and tech-savvy clientele who expect excellent customer service at a competitive price. See how smart hotels use MicroStrategy to produce this service and gain a competitive edge.

Success Story with Kinross

See how Kinross, one of the world’s leading gold mining companies, uses MicroStrategy to get the right information to the right people at the right time.

How Field Service Companies Use Analytics and Mobility to Stay Ahead

See how field service companies use MicroStrategy’s analytics and mobility solutions to stay ahead of the competition.

How Biotech and Pharma Companies to Analytics to bring Insight and Efficiency to Every Aspect of Their Value Chains

See how MicroStrategy helps biotech and pharma companies use analytics to bring insight and efficiency to every aspect of their value chains.

MicroStrategy for Hospitality

See how MicroStrategy helps hospitality companies handle the unique challenges faced by their industry – improving operations, management, security, and service.

What Makes an Enterprise Mobile App Great

This whitepaper describes the essential elements of top-notch enterprise mobile apps, based on MicroStrategy’s experience helping hundreds of customers deploy highly impactful mobile apps.

Mobile Solutions in the Enterprise

This eBook presents 30 examples of MicroStrategy mobile workflow apps, each tailored for specific job functions within a variety of industries.

6 Strategies for Moving Enterprise Analytics to the Cloud

If you’re considering a move to cloud-based analytics at your organization, be sure to arm yourself with this best practice checklist from TDWI.

Success Story with House of Fraser

Learn how House of Fraser is embracing advanced analytics, self-service, and IoT to revolutionize their retail business.

Best Practices for Maximizing the Potential of Mobile BI and Analytics

If you’re interested in learning more about how you can increase the impact and adoption of mobile BI and analytics, check out this best practices report from TDWI.

5 Ways Enterprise Analytics and Mobility Can Transform Your Business

Learn how MicroStrategy technology is helping organizations transform their business with data.

3 Steps to Optimize Your Mobile Strategy

As your organization moves down the path to mobile maturity, it’s critical that you take the time to evaluate your progress and take proactive steps to ensure that you’re setting yourself up for success.

Digital Transformation of Field Service with MicroStrategy

Organizations that deploy field service staff are challenged to effectively manage work orders, optimize deployment of assets, and provide quality customer service. Discover how MicroStrategy provides powerful tools that address these and other challenges unique to this field.

Digital Transformation of Biotech and Pharma with MicroStrategy

MicroStrategy helps some of the world’s largest biotech and pharma companies bring insight and efficiency to every aspect of their value chains. Download this complete solution guide to learn more.

MicroStrategy for Field Service

Organizations with field service staff are challenged to effectively manage work orders, optimize deployment of assets, and provide quality customer service. Discover how MicroStrategy provides powerful tools that address these challenges using custom, native mobile apps. 

Empower Your Organization with Cloud-Based Analytics

Download the report today to uncover best practices on governance, strategy, and administration, and get a detailed look at the advantages of cloud- based analytics.

TDWI Self-Service Analytics Maturity Model: Assessment and Guide

Take this assessment to score your organization's progress, and then use the TDWI Self-Service Analytics Maturity Model Guide to interpret your results, review recommendations, and formulate a strategy to evolve and grow evolve your capabilities.

Map of the Intelligent Enterprise

Transform into an Intelligent Enterprise and deliver business-critical insight to every user, constituent, and partner. Download this comprehensive roadmap to start your journey today.

8 Enterprise Analytics Trends to Watch in 2018

From the Internet of Things, to artificial intelligence, machine learning, voice-driven analytics, and more, MicroStrategy has compiled 8 top trends from leading influencers in business intelligence, data analytics and digital transformation.

Enterprise Mobility: Native Mobile Apps that Transforms Business Processes and Boost Productivity

Discover how easy it is to deploy mobile apps that will deliver insight and change your business. Learn more about MicroStrategy Mobile.

Success Story with Houghton Mifflin Harcourt

Learn how HMH Trade, one of the oldest trade book publishers in the U.S., used MicroStrategy to replace an antiquated reporting system with an app and dashboard that improves business operations, tracks sales, and projects future growth.

The Role of Data in Digital Transformation

Hear Constellation Research Analyst Ray Wang's perspectives and predictions on how data and digital transformation present an unprecedented opportunity, and challenge, for organizations to get an edge in a new competitive market.

Influencer Insights for the Intelligent Enterprise: The Role of Data in Digital Transformation

MicroStrategy recently sat down with Mr. Wang, a leading researcher and best-selling author, to get his insights and advice on the role that data plays in digital transformation, and to discuss how the Intelligent Enterprise has an advantage moving forward.

Machine Learning is Expanding Insights

Studies show that machine learning is an increasingly important tool for leading organizations, who expand their impact with machine learning algorithms and data science applications. MicroStrategy provides an extensive library of native statistic and analytical functions, and connects to numerous other data sources and languages, such as R and Python.

Data Discovery Explained

Learn data discovery basics like what it is, challenges, benefits, and best practices with MicroStrategy’s guide to data discovery.

HR Analytics: Everything You Need to Know

Learn everything you need to know about HR analytics from the definition to its modern-day application.

Enterprise Mobility Management Explained

Learn all about enterprise mobility management, its applications, challenges, and benefits with MicroStrategy’s guide to EMM.

Predictive Modeling: The Only Guide You Need

Learn everything you need to know about predictive modeling, from its definition to its modern-day application.

Machine Learning Solution Map

MicroStrategy offers a unified platform for creating and deploying machine learning models. With its API environment and hundreds of connectors, data scientists can integrate MicroStrategy into each step in their machine learning workflow—from data discovery to deployment—all in the programming language of their choice. And for analysts with no coding experience, the R Integration Pack can help quickly produce forecasts and classifications, adding machine learning insights to their analyses. Once complete, model predictions can be easily shared to 1000s of users, breaking down the silos between data scientists and business users.

7 Key Ways to Transform Your Sales Organization Using Microstrategy on Top of Salesforce

The Mobility Landscape: Goals and Challenges

Mobile-based solutions that access mission-critical applications are now the norm across enterprise organizations, not the exception. Nearly three-quarters (74%) of respondents in an IDG Mobility Landscape Quick Poll say their organizations are already using smartphones and tablets for work that reaches far beyond email, calendar, and basic collaboration tools.

5 Enterprise Mobility Trends to Watch in 2019

80% of today’s workforce cannot do their jobs effectively without a mobile device, according to an Oxford Economics survey. It’s clear that mobile technology can play a key role in digital transformation—and enterprises are already investing in it. We’ve compiled the top 5 trends in enterprise mobile technology in 2019, with insights and actionable advice from thought leaders such as: If you’re ready to optimize your enterprise mobile strategy, read the 5 Enterprise Mobility Trends to Watch in 2019 eBook today! Michael Facemire of Forrester Research Eric Klein of VDC Mark Smith of Ventana Research Analytics, IoT, and Digital Transformation influencer, Ronald van Loon

Business Dashboards: An Introductory Guide

Learn what business dashboards are and how they’re used to make more informed business decisions across many industries.

Cloud Analytics: Everything You Need to Know

Cloud analytics is a service model where one or more components of analytics are implemented in the cloud. This article explains what cloud analytics is along with benefits and challenges in today’s BI landscape.

Data Mining Explained

Data mining is everywhere. Learn what it is, how it’s used, benefits, and current trends. This article will also cover leading data mining tools and common questions.

Data Visualization

What it is and why we use it.

Digital Transformation (DX): A Beginner’s Guide

Digital transformation is disrupting every industry and organizations need to understand what it is and why they need to adopt it. This article covers the basics along with the benefits of digital transformation and its current challenges.

Business Intelligence (BI): The Definitive Guide

Get a comprehensive overview of business intelligence (BI), including its definition, tools, history, benefits, and careers. Learn about current trends affecting BI, including artificial intelligence, machine learning, and IoT.