Streamlining operation processes reduces costs because it takes less time to accomplish the same tasks and provides timely, insightful data for decision making.
Improved customer experience
Digital touchpoints supported by enterprise data systems enable customers to accomplish what they want, when they want, and how they want. This creates a data-rich, personalized experience that’s consistent at every touchpoint.
Digital transformation incorporates agile digital systems, which take the place of legacy processes and systems for record keeping, decision making, and production. Systems can be consolidated, and tasks can be automated as new digitized systems are implemented.
More data can be captured, structured, and analyzed once systems are digitized. The increased volume and variety of data enables companies to create self-feeding decision-making systems which improve experiences and streamline processes.
Technology utilization is driving many new products and services. For example, General Electric is using 3-D printers to create fuel nozzles which are stronger, faster to create, and less expensive to produce.
Accurate market segmentation
Digital CRM systems and data integrations allow companies to view their customer databases like never before. They can take an incomplete customer profile and append data from third parties to see a more accurate view, as opposed to manual research to complete profiles. This is a key component to customers’ increasing expectation for personalization.