Houghton Mifflin Harcourt Trade Publishing is a division of global learning company Houghton Mifflin Harcourt (HMH). HMH is known as one of the oldest trade publishers in the U.S. Today, HMH continues to be recognized for its prize-winning, distinguished author list.
With such a vast array of world-renowned authors, an extensive list of publication titles followed. As a manufacturer, HMH was challenged to effectively manage these titles throughout each phase of the manufacturing and sales lifecycles.
In the past, HMH relied on standard reporting, but as it continued to grow and evolve, its ability to effectively analyze performance at every touch point became more pressing. Editors, sales managers, and executives needed easy access to current information related to sales activities and manufacturing processes.
HMH connected with MicroStrategy to acquire a business intelligence platform that could provide interactive business dashboards on mobile devices. Through this partnership, HMH’s enterprise-wide business intelligence strategy has evolved. This partnership sparked the creation of the Insight app, which is accessed by internal and external customers via an iPad app.
Today, HMH is progressive in how it gives employees and customers access to real-time data. Through more transparent exposure to enterprise analytics, HMH has diversified its business strategy through improving sales insight and management. Bruce Nichols, HMH Trade SVP & Publisher of General Interest, explains, “I use Insight every day, partly to track sales, but also as my one-stop source for answers to all kinds of questions about our authors and titles. I love the visual interface — it’s very intuitive — and I can drill down to deep levels of detail with just a few clicks. Before we had Insight, I had to use multiple systems to look up some of this information, and I also had to rely on others for answers. Now I can click on the site or open my iPad app, and just get ’er done immediately.”