The travel business comes with a whole lot of data. That’s why Nadim Hajje, Vice President of Information Technology & Data Analytics at Omega World Travel, understands the impact effective data management and reporting can have on his company’s performance. Hajje’s Aha! Moment came in the form of “Omegalytics,” a custom business intelligence tool that uses MicroStrategy 10 to reimagine smart business travel for Omega World Travel and its travel industry customers.
Travel is an industry constantly on the move. In 2015 alone, 3.6 billion passengers traveled the world via airplane, nearly 5 million U.S. hotel rooms were available for a night stay, and car companies offered more than 2.1 million rentals across the U.S. What does this mean? It means that the travel industry is generating a huge amount of data—and there is a significant opportunity for big data to have a real, measurable impact on business decisions.
For Omega World Travel, a booking isn’t just a booking—it’s part of a bigger mission to reshape the way organizations think about travel. The business travel industry, expected to hit nearly $310 billion in spending by 2017, is overflowing with data about where we’re going, how much we’re paying, when we fly, and more. As one of the largest business travel management companies in the United States, Omega World Travel facilitates over $1 million in travel sales per day. The result? A real-world opportunity to embrace big data and get a deeper understanding of spending and industry trends so they can better fulfill the needs of some of the world's largest companies.
With the MicroStrategy platform as a foundation, Omega World Travel built out a custom business intelligence tool called "Omegalytics" that helps their customers and employees make resource-saving decisions. With traditional data management tools, visualization and reporting used to take days—if not weeks—for Nadim Hajje’s team to finalize. Now, his team is able to automate reports and analyze data faster, saving two weeks of work for each customer report.
Omegalytics helps Omega World Travel's customers have their own Analytics Aha! Moments, using data to answer questions about how much they’re spending on air, rail, car, and hotel bookings; how they can save on future travel; how their spending compares to other companies or industries; and more—changing the way they think about business travel for good.
Omega is enabling a more intelligent approach to business travel by unlocking the potential of their big data—giving them a competitive edge and helping them deliver the best possible service to their customers.
What's your Analytics Aha! Moment—the point where mountains of data suddenly transform into game-changing answers? Let us know in the comments. To learn more about how companies are leveraging big data with MicroStrategy, watch the webcast How to Seamlessly Move Relational Data to New Big Data Structures.