MicroStrategy Emphasizes Innovation with MicroStrategy 2019 Update 2 | MicroStrategy
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MicroStrategy Emphasizes Innovation with MicroStrategy 2019 Update 2

If you’re not reeling from the $15-billion acquisition of Tableau by Salesforce, it means you haven't digested the revised size of the analytics marketspace. It’s not the first set of mergers this industry has witnessed, so although it doesn’t shock me that it happened, it’s still a silly amount.

As you may recall, the last round of consolidation in this space ended enthusiasm around BusinessObjects, Cognos, and others, but bred innovation around self-service data discovery. We’re seeing that wave repeat itself with this recent set of acquisitions of Tableau, Looker, and others. Despite the excitement over market value, I suspect this means that the hype over self-service has peaked. And yet, when there’s market consolidation on one side of the fence, there’s innovation brewing on the other.

MicroStrategy is fortunate to be on the side of the fence where innovation isn’t being traded to build synergies between separate technology platforms and organizations. The product was recently rated #1 in four out of six use cases in the 2019 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms Report—and to top that, it’s positioned to lead the next paradigm shift. That paradigm shift, as many of our customers are experiencing, is led by HyperIntelligence.

MicroStrategy 2019 Update 2 is here, and it expands on the suite of HyperIntelligence products. HyperIntelligence is fueling the next analytics revolution by furthering the culture of analytics to the broadest user community yet—with the potential of driving digital transformation exponentially. Why? Because it doesn’t rely on the skill sets of users, which is the top reason why self-service failed to increase analytics adoption beyond a paltry 35%. Instead, HyperIntelligence allows users to move through their day and naturally consume valuable insights in the applications that they use every day—like email, websites, chat tools, CRM tools, and more.

Here's How it Works

HyperIntelligence dynamically overlays cards on top of highlighted words. Each card surfaces relevant KPIs and recommended actions based on the task at hand. Cards can be injected into popular apps like Google’s G Suite, Microsoft Office 365, SaaS applications such as Salesforce, Workday, and Atlassian, popular mobile productivity apps, and more—delivering relevant, contextual insights tailored to each individual.

Update 2 introduces a number of enhancements to the HyperIntelligence suite and also new products to the portfolio, in addition to other improvements across the MicroStrategy platform, including:

  • HyperIntelligence for Office, a new product that brings HyperIntelligence to an extensively used Microsoft Office client: Outlook. HyperIntelligence is equipped to supercharge emails and bring zero-click insights to more than 400 million active users of Outlook desktop and web clients. This new product enables users to find relevant, contextual insights within their emails and Outlook-based workflows through HyperIntelligence cards. The cards are accessible via brand-new add-ins for Outlook web and desktop clients for both Windows PC and Mac.
  • HyperIntelligence for Mobile is now available for Android and iOS devices. It delivers a standalone app that supports in-app search and calendar-based notifications. To experience the power of HyperIntelligence for Mobile, download and install the app from Google Play or Apple App Store.
  • HyperIntelligence for Web, which introduces enhanced cards with more out-of-the-box templates. It now also supports dynamic links to URLs. Not only can users see contextual information on their web applications, but they can also drive workflows by directly linking other applications.
  • Powerful enhancements that promote Federated Analytics, brought forth by adding more power to MicroStrategy for Tableau, MicroStrategy for Power BI, and MicroStrategy for Qlik connectors. These connectors are designed to augment user productivity on popular BI tools. Users can now connect to the MicroStrategy Enterprise Semantic Graph™ and access up to 4 million rows with 30 columns of trusted data in Power BI and Tableau. Qlik users can access up to 2 million rows with 10 columns of trusted data.
  • More advanced administrative automation and management features are now available for AWS and Microsoft Azure with the MicroStrategy Cloud Platform. The latest update increases the parity between the cloud platform providers, and makes it incredibly easy to launch fully optimized projects on both AWS and Azure in minutes.

Customers can download the latest software or spin up an instance of the MicroStrategy Cloud Platform on AWS or Microsoft Azure.

At MicroStrategy, we’re extremely proud of our groundbreaking technology because it offers an easy path to achieve unprecedented analytics adoption. We’re delighted to give our customers a unique analytics experience that fuels a greater level of interconnectivity and productivity for the business. And we continue to be focused on our customers at the center of everything we do.

To hear more about the new features in MicroStrategy 2019 Update 2, join me for the Mid-Year Update: What’s New for MicroStrategy 2019 + Market Review Webcast on July 17 at 2:00 p.m. EDT.

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