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Highlights from #MSTRWorld Barcelona 2014

Earlier this month, over 1,300 attendees flocked to our annual World conference in Barcelona, Spain to network, hurdle various travel obstacles, share best practices, battle World Cup hangovers, and glimpse into how MicroStrategy is shaping the future of enterprise software. 


Earlier this month, over 1,300 attendees flocked to our annual World conference in Barcelona, Spain to network, hurdle various travel obstacles, share best practices, battle World Cup hangovers, and glimpse into how MicroStrategy is shaping the future of enterprise software. Some of the world’s largest brands were in attendance including notable partners such as: Michelin Tires, Teradata, Festo, Bayer, Elster, Shell, Northrup Grumman, Servest, Zurich Insurance, and many more.

To open up the keynote sessions on day one, MicroStrategy Chief Marketing Officer Marcus Starke introduced the four key pillars of our technology platforms: Analytics, Mobile, Cloud, and Security. Throughout the rest of the day, we announced offers to try each of these technologies for free. You can download Desktop or sign up for Express to get our powerful analytic functions up and running in minutes. You can also sign up for a Quick Strike to get a custom mobile app fitted to your exact needs made in just days. To add to these existing offers, we also announced our invitation to try MicroStrategy on Amazon Web Services for 30 days, free of charge. Finally, for “bleeding edge” enterprise-grade security, we are currently offering Usher for free during our beta period, which we have streamlined down to key functions that are ready to hit the ground running with the equipment you have in place today.

While everyone loves free offers, our big game-changing announcement was directed at companies who have already recognized the value of choosing MicroStrategy for their business. Paul Zolfaghari took the stage by storm to announce the big reveal at Barcelona:

We’ve consolidated our 21 offerings down to 4 to make becoming a customer a more intuitive process while also delivering more capability upfront. Furthermore, we are now being fully transparent with our pricing to make the purchasing process easier to plan for, while also ensuring existing customers get maximum return from our products. Paul’s message to the audience was clear: we’ve been listening to your feedback, and we care about giving you the best experience possible. Check out the new experience page to view the short video describing the significant changes as well as the pricing details.  We are encouraging all current customers to start the transition process as soon as possible.

Aside from our big announcements, we broke off into the track sessions to focus on key topics and hear more from end users with real world challenges. One of the most popular revelations from our customers (according to Twitter) came from Justin Ward of Netflix who was speaking on how their big data architecture has evolved as the company has boomed:


But World wasn't strictly business the entire time. We had excellent turnout for the nightly networking events, particularly our event on Tuesday which was World Cup themed for the pending semifinal match between Germany and Brazil (which held its own surprises in store for fans that night). Furthermore, we had the opportunity to network after hours with many customers and analysts during regional dinners, many of which lead into World Cup viewing parties. 


One new feature in the exhibit hall was a photo booth for attendees to create digital keepsakes.


Once again, we teamed up with Data Sift to digest the social buzz in real-time.


Before wrapping up World, we had one last surprise for attendees. For the first time, they were allowed to openly attend the Technology Futures sessions without signing a nondisclosure agreement and were also welcome to blog, tweet, and otherwise share the revelations of our roadmap ahead. Because of this, turnout boomed.  Hundreds of participants stayed in town the final day in order to see what we had in store for them the rest of the year and beyond. While it was the last day in Barcelona for many attendees, we managed to keep them intrigued with teasers of some of our pending features. The new Analytic and Enterprise features stole the show, drawing thunderous applause from a captivated audience. While we are constantly innovating to deliver tomorrow’s industry standards today, we also wanted to reinforce to our customers that we listen to the feedback they give us and are not content to rest on our laurels as an industry leader.


Guy Levy-Yurista shows how Usher allows enterprises to mix and match the best biometric security options.

This year we focused on eliminating key pain points for our users: before, during, and after becoming a paying customer. We’re confident in our ability to help you build a smarter, more efficient business, and we want you to realize this potential firsthand, free of risk or upfront long-term commitment. In conclusion, allow me to extend a warm thank you to every customer, partner, sponsor, analyst, and attendee for feeding the energy this year in Barcelona! The positive feedback was overwhelming for us, but we promise not to let this success prevent us from raising the bar even higher for 2015. We are looking forward to seeing you in Las Vegas January 26th. In the meantime be sure to review the recorded content as we get it live on the website!

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