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'Deets' on the Tweets: Twitter Feeds Off MicroStrategy World 2014

One of the big attractions at MicroStrategy World this year was a dashboard analyzing #MSTRWorld. The hashtag was on fire and we were analyzing the social data live. 

There were over 2,400 people at the conference and hundreds more following the keynotes on the live stream that we offered. And they were tweeting — a lot. With about 3,100 tweets, MicroStrategy World generated an 80% increase in Twitter chat over last year. With all that extra noise, we wanted to share key insights from the community with those who didn’t have time to read the thousands of 140-character chirps.   

In order to offer up insights on the fly, we partnered with DataSift to match their expertise in refining the fire hose of raw social data with the flexibility of Analytics Express. The partnership made it easy to deploy dashboards that could be refreshed on demand, and we presented them in Las Vegas — 2,400 miles from our Tysons Corner, Virginia headquarters.   

The activity graph above shows surges of activity during the keynotes presentations. The folks at DataSift ran an entity extraction algorithm against each interaction and were able to highlight the key themes that prompted each.

During Tuesday's big surge, the major themes that bubbled up consistently were:

Key themes of Wednesday's surge:

  • MicroStrategy
  • Amazon.com
  • General Motors
  • "There's gold in that data but you have to pan for it." (Amazon Web Services)
  • Huntington Bank
  • Dr. Pepper
  • "my identity is not in the iphone, just the authority to access" (Mark LaRow)
  • "give up the spreadsheets" 

Top mentioned keynote speakers:

  • Michael Saylor
  • Tim Campos
  • Paul Zolfaghari

Top tweeters:

Top retweeted:

Geography/Demographics

Top countries’ tweeters hailed from:

Top cities of US tweeters:

  • United States
  • Australia
  • United Kingdom

Gleaning these kinds of insights was once a rather tedious and manual process, but thanks to the combination of DataSift and Analytics Express, we were able to refine it into digestible real-time visuals.

I would like to extend a big thank you to Tim Shea and the DataSift crew, as well as our own Gianthomas and Jeff Z, for taking this project from a cool idea to reality in just days. If you are considering cooking up social media analytics for use with your existing MicroStrategy dashboards and apps, or if you are looking at developing solutions for other problems involving the sometimes messy world of social data, I strongly encourage you to check out DataSift

  • New York
  • Fairfax, VA (DC)
  • San Francisco
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