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Mobility Trends

The Mobile Enterprise: Develop Your Mobile Strategy Now

The mobile revolution is well on its way, with wearable tech becoming the next big thing that everyone is looking towards. No longer is mobile tech only on your tablet or phone, it is on your wrists or above your eyes.

Mobile strategy is more important than ever. Here at MicroStrategy, we are excited to help many enterprises go mobile. And we can do the same for you, helping you to strategize the best use of mobile within your company.

The top ranking drivers for mobile adoption include:

  • Improved employee responsiveness. If employees are near a phone or tablet, they will respond more quickly and when on the go.
  • Increased collaboration allows employees to work together anywhere at any time. If employees are no longer tied down to a desk or a conference room, they can collaborate in the field.
  • Quicker decision making, as employees have all the data they need on the go, so they can look at data and see trends and make decisions quicker and smarter.
  • Improved sales conversations and sales enablement allows employees to have all types of information and media in a tablet to show prospective customers.

Convinced to go mobile? Once you have decided to invest in mobile tech, mobile strategy is important to develop. Here are some topics you need to consider:

  • Company needs: What are your company needs regarding mobility and portability? What is your need for speed and employee responsiveness? Do you have a need for augmented context awareness? Do you need geolocation?
  • Data Display and User Experience: You need to consider how you want to display information, analytics and multimedia and if you need some sort of transactional-based apps. What types of devices will you use and how are you going to display information? How will you architect your data and measure performance and success? Ask yourself if your design is visually appealing and easy to read.
  • Security: One of the most important issues to consider when going mobile is security. You need to ensure all of your mobile devices meet company security policies. Consider data encryption at transit and at rest, and privileges.

It is an exciting time to go mobile, be sure you are prepared for the best! To help you strategize your mobile plan, checkout The Platform Approach to Mobile Apps iBook Here.

It is an exciting time to go mobile, be sure you are prepared for the best! To help you strategize your mobile plan, checkout The Platform Approach to Mobile Apps iBook Here.

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