Data Analytics and Visualizations Blog | MicroStrategy
Mobility Trends

4 Keys to Boost BI and Analytics Adoption via Mobile

In a recent Business Higher Education Forum (BHEF) survey, 59% of employers responding said data science and analytics skills would be required of all finance and accounting managers by 2020; 51% said these skills would be required by all marketing and sales managers; 49% said they would be required of all executive leaders; and 48% said they would be required of all operations managers.

Yet, according to a recent survey by Gartner, BI and analytics adoption currently stands at only 32% of employees in an organization. Gartner Research VP Cindi Howson notes in a new blog, however, that there are numerous data driven companies where adoption stands at 50% to 100%, and this is due to employees being empowered with data where, when, and how they need it.

Empowering More Employees with Mobile BI

This is where mobile apps play a huge part. In a recent survey of data analytics users conducted by Clutch, 70% of respondents say they consider a mobile application crucial to their use of BI software. But for those organizations just starting to make analytics more accessible to more employees via mobile, how do you get off to the best start?

Gartner suggests that every good business to employee (B2E) mobile app start with a “product” rather than a “project” approach to get (and to keep) more of the organization involved in the app’s success.

Gartner predicts that by 2022, 80% of enterprises successfully building, deploying, and maintaining mobile apps will have adopted product management principles to manage the mobile application life cycles of their portfolios.

Want to find out more about these principles and Gartner’s “4 Ps” for success? Download the research note, Treat Mobile Apps as Products, Rather Than Projects, to Maximize Their Value, to read Gartner’s recommendations.

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