In November 2018, the world mourned the death of Marvel Comics’ creative force Stan Lee. As a tribute to him, the characters he created, and his much-anticipated cameos, we’re digging deeper into Marvel movie data. Since 2008, Marvel has released a total of 20 movies set in the Marvel Cinematic Universe, bringing in total revenue of $17.5 billion.
Our dossier uses data from the Marvel pages on IMDB and Wikipedia. Through MicroStrategy Desktop’s data blending and wrangling capabilities, we combined financial data from each movie with character screen time data, giving us an unprecedented look at character popularity based on movie success.
Bringing together everyone’s favorite superheroes, Avengers: Infinity War proved to be the biggest money maker, producing revenues greater than $2 billion. The biggest bust for Marvel was The Incredible Hulk, bringing in a mere $263 million. The top five Marvel movies based on revenue are:
- Avengers: Infinity War (’18)—$2.04 billion
- The Avengers (’12)—$1.52 billion
- Avengers: Age of Ultron (’15)—$1.41 billion
- Black Panther (’18)—$1.35 billion
- Iron Man 3 (’13)—$1.21 billion
With the top three grossing movies part of its series, it is no surprise that Avengers is the most popular series with an average movie rating of 8 on IMDB’s 10 point scale. Falling in second and third place, respectively, are the Guardians of the Galaxy series with an average movie rating of 7.9 and the Doctor Strange series with an average movie rating of 7.5.
Black Panther beat out Avengers: Infinity War for the highest earning movie in the United States, producing revenues of $689 million. Avengers fell just short in the US, bringing in $675 million.
Marvel’s favorite superhero is, by far, Iron Man. Tony Stark appears in nine out of the 20 total movies Marvel has produced in the last ten years with a total screen time of five hours, 22 minutes and 30 secs. Iron Man alone has made Marvel a total of $2.6 billion. There is a large gap of $900 million between Iron Man and the second top revenue producing character, Captain America. Not surprisingly, Iron Man also has the highest average revenue per movie of $271 million across his nine movies. Coming in second place for average revenue is N’jadaka / Erik “Killmonger” Stevens, who played a large role as the main villain in Black Panther.