We’re excited to announce that the Business Application Research Center (BARC), a leading enterprise software industry analyst and consulting firm, has recognized MicroStrategy as a Market Leader in its 2017 BARC Score Data Discovery report.
For more than two decades, BARC has specialized in core research areas that are important to us and our customers including data management, business intelligence, cloud computing and the Internet of Things.
In BARC’s 2017 BI Survey, more than 2,500 BI practitioners ranked data discovery as the trend most important to their work. Knowing its top-of-mind influence for businesses and business analysts, it’s even more meaningful to MicroStrategy to be listed as one of the two Market Leaders in this area.
BARC’s 2017 data discovery report ranks 13 well-known vendors across two dimensions:
- Portfolio Capabilities: including data preparation, visual analysis, guided advanced analytics and platform
- Market Execution: including product strategy, customer satisfaction, financials, geographical coverage, sales strategy, ecosystem, marketing strategy and organizational strength
In addition to its vendor analysis, the report also offers key insights from BARC analysts around data discovery and the tools needed to more efficiently and effectively discover patterns and outliers in their data.
data discovery
Director, Social Media & Content Marketing at MicroStrategy
Tricia Morris is the Director of Content Marketing and Social Media for MicroStrategy. Tricia brings 20 years of marketing and publishing experience to her role with a focused background in product marketing, content marketing and analyst relations. Prior to joining MicroStrategy in 2017, Tricia served as a Senior Product Marketing Manager for Microsoft. With a previous focus on customer experience and a passion for research and writing, Tricia has been recognized as an International Customer Management Institute Top 50 Customer Service Thought Leader, among the 20 Best Customer Experience Blogs You Must Follow and the 20 Customer Service Influencers You Must Follow. She now brings that same research and writing passion to the business intelligence space for MicroStrategy. Tricia is a West Virginia University alumna and holds a Bachelor of Science in News-Editorial Journalism.