According to Forrester Research, insights-driven businesses—smart enterprises that use “data, analytics, and software in closed, continuously optimized loops to differentiate and compete”—are set to grow eight to ten times faster than the global economy, and are on track to earn $1.8 trillion by 2021.
In an upcoming webcast, Forrester VP and Principal Analyst Boris Evelson discusses not only the traits and advantages of insights-driven businesses, but new research showing that even if your organization is among this group, the maturity level you operate at (beginner, intermediate or advanced) makes a big difference. Results of a recent Forrester Analytics Business Technographics Global Data and Analytics Survey reveal that advanced insights-driven businesses, compared to those at the beginner level, are:
- 2.8x more likely to report double digit year-over-year growth
- 1.6x more likely to benefit from increased revenue as a result of using analytics
- 7x more likely to benefit from increased revenue as a result of using big data
- 1.3x more likely to uncover new revenue streams as a result of using AI
Not sure where your organization stands, or even if it is considered insights-driven? Read Evelson's details on the maturity levels. Note that data-driven and insights-driven are not the same thing, according to Forrester Research.
Benchmark your organization against capabilities considered in Forrester’s insights-driven business maturity assessment in this webcast, which also reveals and details the results of Forrester Consulting’s Total Economic Impact (TEI) Study of the MicroStrategy Platform. Register for the webcast to watch live or on-demand.