BI Trends

INFOGRAPHIC: The Role of Data in Customer Experience

According to Dimension Data’s 2017 Global Customer Experience Benchmarking Report, 81% of companies surveyed say customer experience (CX) is a competitive differentiator. But most brands can’t seem to make headway on mastering it. Forrester’s Customer Experience Index shows that customer experience quality is actually on the decline.

What do most organizations say is the key to tackling this challenge? Using data more efficiently and effectively. This infographic shows the role that data and analytics play in improving and transforming the customer experience to become a competitive differentiator.

Want to learn more about how data and analytics can transform the customer experience and accelerate growth and new business model creation? Get MicroStrategy’s 18-page Q&A eBook featuring key insights and advice from analyst, Global 2000 adviser, and Disrupting Digital Business author Ray Wang. Download The Role of Data in Digital Transformation eBook today.

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