According to Dimension Data’s 2017 Global Customer Experience Benchmarking Report, 81% of companies surveyed say customer experience (CX) is a competitive differentiator. But most brands can’t seem to make headway on mastering it. Forrester’s Customer Experience Index shows that customer experience quality is actually on the decline.
What do most organizations say is the key to tackling this challenge? Using data more efficiently and effectively. This infographic shows the role that data and analytics play in improving and transforming the customer experience to become a competitive differentiator.
Want to learn more about how data and analytics can transform the customer experience and accelerate growth and new business model creation? Get MicroStrategy’s 18-page Q&A eBook featuring key insights and advice from analyst, Global 2000 adviser, and Disrupting Digital Business author Ray Wang. Download The Role of Data in Digital Transformation eBook today.
Director, Social Media & Content Marketing at MicroStrategy
Tricia Morris is the Director of Content Marketing and Social Media for MicroStrategy. Tricia brings 20 years of marketing and publishing experience to her role with a focused background in product marketing, content marketing and analyst relations. Prior to joining MicroStrategy in 2017, Tricia served as a Senior Product Marketing Manager for Microsoft. With a previous focus on customer experience and a passion for research and writing, Tricia has been recognized as an International Customer Management Institute Top 50 Customer Service Thought Leader, among the 20 Best Customer Experience Blogs You Must Follow and the 20 Customer Service Influencers You Must Follow. She now brings that same research and writing passion to the business intelligence space for MicroStrategy. Tricia is a West Virginia University alumna and holds a Bachelor of Science in News-Editorial Journalism.