MicroStrategy has once again surveyed 500 analytics and business intelligence professionals from Brazil, Germany, Japan, the United Kingdom, and the United States on the state of their organization’s analytics initiatives.
We've asked these professionals about their technology use, the benefits they've realized, their planned investments in both tech and talent, and even about the trends that they think will have the most impact on their analytics initiatives in the coming years.
From this 2020 Global State of Enterprise Analytics survey, we’ve come away with findings that support four key themes. The first is that 2020 is forcing a data-driven reality check for most organizations. For many, "data-driven" is still a buzzword, while a set of disruptive leaders are racing ahead. One of the most striking statistics related to this theme is this:
Only 26% of data and analytics professionals feel their organization is ahead of its peers when it comes to analytics use.
The second theme that surfaced is that data-driven cultures are getting stuck at the top. While executive and management teams are increasingly data-privileged and insights-rich, most front-line employees remain data- and insights-starved. Our survey revealed that:
While 76% of executives and 81% of management teams have access to their organization's data and analytics, only 52% of front-line employees do.
The third theme to come out of this year's survey is that organizations are in need of intuitive experiences that can narrow the analytics skills gap. Self-service analytics hasn't proven to be the panacea it was thought to be in driving a data-driven culture. Instead, employees require something even easier:
When those who aren't adept at analytics need to make a data-driven decision, 79% have to ask IT or a business analyst for help. Only 7% use a self-service tool, and the rest are doing manual research or simply making a gut decision.
The fourth theme revealed by this year's survey is that analytics investments are ramping up in anticipation of a data deluge. IDC predicts that by 2025, our global datasphere will grow to 175 zettabytes, with 60% of that data being managed by enterprises. One of the standout statistics here is that:
65% of respondents in the 2020 Global State of Enterprise Analytics survey say that they will be investing more over the coming year in both analytics technology and talent.
Overall, the 2020 report reveals that organizations believe now more than ever that analytics is key to their digital transformation and business growth: 94% of respondents in this year's survey confirmed this, up 4% for MicroStrategy's previous survey. Yet many need to accelerate efforts in 2020 to catch up, and keep up, with leaders who are prepared early for the next decade of insights-driven innovation.
To see all the results from this global survey of analytics and business intelligence professionals—and to see statistics by county and industry—download a complimentary copy of the 2020 Global State of Enterprise Analytics Report.