BI Trends

2019 Enterprise Analytics Trends: Self-evident Analytics Trumps Self-service

According to Gartner, pervasive business intelligence remains elusive, with organizational BI and analytics adoption hovering at about 30% of all employees. A Harvard Business Review Analytic Services (HBR AS) survey of more than 700 business leaders recently confirmed a similar percentage: 27%.

It’s no wonder the numbers have remained low. The enterprise has always preferred their data and intelligence consumers to be chart and graph aficionados, math literate, and experts in data visualization and storytelling. Enterprise analytics and BI has catered to the 30% of employees who live for, love, and linger over box plots, Gantt charts, and Sankey diagrams.

The recent focus on self-service offerings promised more and better insights for everyone in just a few clicks, but even that promise hasn’t been able to move the needle on organizational adoption. For most, a few clicks is still a few too many, and other barriers like lack of training, departmental silos, legacy processes, and resistance to change are holding the line on limited adoption.

It’s time in the enterprise that if you hover over a certain name or word, step up to a screen in your office or company, or are querying Alexa, that the information and insights you want to see (or should see) come to you. —Marge Breya

But there’s a change coming to enterprise analytics, notes Marge Breya in 10 Enterprise Analytics Trends to Watch in 2019, and this presents a breakthrough in UX for any organization working to drive an insights-driven culture and digital transformation. “The design point in business intelligence over the next few years is not going to be for that 30%,” she says. “The traditional boundaries between business and personal experiences are dissolving.

“The new design point is going to be for every person, and every device, delivering intelligence in a way that’s easily consumed by the individual, from a single source of truth. Self-evident analytics through HyperIntelligence will trump self-service in 2019.

“It’s time in the enterprise that if you hover over a certain name or word, step up to a screen in your office or company, or are querying Alexa, that the information and insights you want to see (or should see) come to you, rather than you having to go look in another application or report.” Check out that zero-click experience.

Breya notes that smart discovery of resources via consumer-grade experiences will also empower more employees with the insights they need. “Today, in the consumer world, content delivery experiences like Netflix help you find what you want (or might want) based on your personal preferences, your viewing behavior, trending content, or even what people just like you are looking at or searching for,” notes Breya.

“The same consumer experience delivered by Netflix should be available in the enterprise, such that you can look at libraries of data and libraries of reports, and have content curated for you and recommended to you by a trusted source that’s used not only by the rest of, but the best and brightest of, the organization.

“Just as all business users should be recommended and presented information via a Netflix-like experience, you should also be able to easily search for data and information in the same way. In the enterprise, as you’re looking for data sets and other relevant information, an index of what’s interesting or important should have a search interface that’s pre-populated by behavior, user context, what’s available and what’s popular.”

In the future of the Intelligent Enterprise, the answers and information you want, and need, will find you through natural and zero-click real-time experiences, says Breya—and that future is now.

See what today’s top thought leaders say requires your organization’s attention now. Download the eBook, 10 Enterprise Analytics Trends to Watch in 2019, to read insights from today’s top thought leaders, including Forrester analyst Mike Gualtieri, Constellation Research’s Ray Wang and Doug Henschen, Ventana Research’s Mark Smith and David Menninger, IDC’s Chandana Gopal, Marcus Borba, Ronald van Loon, and more.

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