Embedded Analytics

Deliver custom applications with embedded analytics.

Extend analytics into your branded applications, build new products and services, and generate new revenue streams. MicroStrategy delivers the powerful analytics you need to gain valuable insight and make better business decisions, transforming your organization into an Intelligent Enterprise.

MicroStrategy Dashboard embedded into in a Salesforce application
Watch the video Vibes video thumbnail
Customer success story

Performance Management Solution with Vibes

See how Mobile Engagement Provider Vibes embeds MicroStrategy to help companies increase return on marketing.

Add analytics to your organization's applications.

MicroStrategy embedded analytics empower organizations with highly customized, functional, and powerful web and mobile reporting applications that match your brand. Easily modify and extend MicroStrategy functionality to suit your business needs.

With MicroStrategy, it's easy for OEMs or any other brand-conscious business to embed sophisticated analytical functionality in their applications, tightly integrated with existing security models.

Read the Report
Analyst Review

2017 Dresner Wisdom of Crowds® Embedded Business Intelligence Market Study

Learn why MicroStrategy was named a Leader in the new report.

Read the Report

Two distinct modes to embed analytics into your applications.

Code-free integration

Embed MicroStrategy quickly and easily into external business applications with code-free workflows. With simple out-of-the-box integration, users can embed hundreds of visualizations, customize end-to-end workflows, and deploy sophisticated analytics that match your brand.

Advanced SDK

Create white-label web and mobile applications that plug directly into your existing security model to deliver personalized analytics to everyone. Leverage modern out-of-the-box APIs, and a highly reusable, object-oriented, multi-tenant architecture to meet all your IT development and scalability needs.

Deliver top-notch custom applications with embedded analytics.

Cloud API

MicroStrategy Platform


Rest API
Tableau Qlikview SAP IBM Websites and more

Third-party applications

Rest API

Build tailor-made applications faster with JSON APIs.

With MicroStrategy’s RESTful APIs, organizations can leverage the MicroStrategy semantic layer to deliver a single version of the truth. The ability to access data in JSON format in a highly governed manner is a critical capability for large enterprises and OEM partners that consume data through MicroStrategy's central and secured architecture in their customized business applications.

View Documentation

3rd party data

In-Memory Cube


Push API

Embed 3rd party data as datasets.

MicroStrategy makes it possible for organizations to push external data in JSON format into in-memory cubes that are on the MicroStrategy Intelligence Server to readily consume, process, and analyze the corresponding data. The Push API enables third-party vendors to generate MicroStrategy datasets, thus, unlocking new end-user workflows and opportunities for partner integrations.

Screenshot of the create custom data connector SDK
Data Connector SDK

Create custom data connectors.

MicroStrategy enables customers and partners build their own connectors to custom data assets with the Data Connector SDK. Organizations can leverage HTML and JavaScript to build custom connectors for the MicroStrategy Data Import interface and build their own customized integrations for these data sources within MicroStrategy, thus, providing users access to any data source without waiting for them to be certified by the platform.


MicroStrategy SDK for branded web applications.

MicroStrategy offers extensible Web SDK capabilities that provide the flexibility necessary to customize analytics to fit your brand. You can now directly embed enterprise-grade analytics into portals or white-label web and mobile applications, and even inject dashboards and reports into third-party business applications—all of which help extend the reach of your analytics implementation.

Check out a real-world example

Embed in Portals

Directly embed the full suite of MicroStrategy functionality into any web application or portal. MicroStrategy delivers several out-of-the-box portlets that require no additional coding and allow organizations to seamlessly embed the full range of analytics functionality within IBM WebSphere, Oracle WebLogic, Microsoft SharePoint, SAP Netweaver, and more.

Create White-label Applications

MicroStrategy delivers code-free tools that let organizations create dashboard applications that match any corporate brand. Users can customize the look and feel of applications by replacing the MicroStrategy logo and URLs, and maintain complete control over the end user experience.

Enrich business applications with analytics

Enhance your existing business applications with the powerful capabilities of the MicroStrategy analytics platform. MicroStrategy dashboards can seamlessly blend into other third-party applications, helping organizations maximize the value of their investments. With single sign-on capabilities, users enjoy a consistent experience without needing to access multiple tools or interfaces.

Visualization SDK

Custom charts and graphs.

MicroStrategy easily integrates with third-party and open source javascript visualizations, so you can tell even more compelling stories with your data. MicroStrategy provides APIs, tools, samples, and documentation to help users build custom HTML5 visualizations using open source and commercial libraries like D3 and Google charts.

Browse Visualization Library
Watch the video Daily IQ app powered by CommBiz video
Customer app video

Daily IQ app powered by CommBiz

The Commonwealth Bank of Australia uses the MicroStrategy platform for their Daily IQ app.

Mobile SDK

Customized mobile applications.

The MicroStrategy SDK also allows organizations to produce new offerings and services by providing customers with custom-branded mobile apps. These apps empower B2B and B2C organizations to deliver analytical functionality and value-added services to partners and clients. By incorporating custom app icons, splash screens, and login menus, every workflow within these apps can be designed to match your corporate branding . These apps can be further enriched by using the SDK to embed custom Objective-C or SWIFT.

Create custom app using MicroStrategy SDK.

Customize icon, splash screen, login, configuration and more.

Publish to public or internal app stores.

Create custom app using MicroStrategy SDK.

Customize icon, splash screen, login, configuration and more.

Publish to public or internal app stores.

Embedding API

Easily embed dossiers into portals, websites, and blogs with the Embedding API.

The MicroStrategy Embedding API makes it easy for users to embed dossiers in applications such as blogs, articles, portals, and more. With this API, users can leverage JavaScript to expose MicroStrategy capabilities and allow third-party applications to interact with MicroStrategy content and associated functionalities. This lets users navigate to pages/chapters, apply filters, get filter elements, get a list of chapters, and more. Single Sign-on can also be implemented so that users can seamlessly access dossiers in any third-party application, without getting prompted to log in.

View documentation
Next Capability Data Connectivity

Put the most powerful analytics platform to work for your business.