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Keynote highlights.

Roman Coba

Roman Coba

CIO, McCain Foods

Self-Service Analytics

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Scott Albright

Scott Albright

VP, IT, Dr Pepper Snapple Group

Moving BI to the Cloud

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Julio Ortizi

Julio Ortiz

Chief Data Officer, Huntington National Bank

Mobile Analytics

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Bruce Yen

Bruce Yen

Director of Business Intelligence, GUESS?

Mobile Customer Engagement

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Anurag Gupta

Anurag Gupta

GM, Amazon Redshift

Cloud Analytics: Faster, Simpler, Cost-Effective

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Session presentations and videos.

Most of our session videos and presentations are available below. Click on the “+” sign next to the track to reveal all the sessions below, then click on the session title to access the video or presentation material.


Track 1: Analytics: Self Service

BMC Software: Empowering Users with Self-Service Analytics and Agile BI
Learn how BMC Software complements its traditional reporting environment with a self-service capability in its MicroStrategy Lab, enabling users to quickly discover patterns, analyze information, and deliver custom solutions on their own data, all with little IT involvement. Self service is an imperative in today's business environment, where business users have access to more data than ever before, with constantly-changing reporting needs that fall outside of traditional big-budget IT projects. Users demand more flexible solutions that empower them to take action quickly and make changes at the speed of their business.
 
Tens of thousands of IT organizations around the world -- from small and mid-market businesses to the Global 100 -- rely on BMC Software (NASDAQ: BMC) to manage their business services and applications across distributed, mainframe, virtual, and cloud environments. BMC helps customers cut costs, reduce risk, and achieve business objectives with the broadest choice of IT management solutions, including industry-leading Business Service Management and Cloud Management offerings.

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Data Meaning and Hilton Luxury Brands: Removing the Communication Barrier and Lack of Visibility with a Brand Management Performance Application
Hilton’s Luxury & Lifestyle Brands, Conrad, and Waldorf Astoria Hotels & Resorts, had several challenges around managing the consistency of their brands across over 40 global properties. Hilton Worldwide and Data Meaning partnered in 2013 to develop a one-of-a-kind brand performance management tool allowing Regional and Brand Managers, as well as Hotel Operators, to take a closer look at their operation and reinvent task management as we know it. This system, named “The PLUG“, simply stands for the effort of plugging in a set of highly actionable tasks and connecting them with key performance indicators to measure success. Join us as Hilton Worldwide’s Senior Manager of Brand Support and Hotel Openings for Luxury & Lifestyle Brands presents Data Meaning’s solution and explains how this app, powered by MicroStrategy, saves him 50 days a year.
 

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A Comprehensive Review of Self-Service Data Visualization in MicroStrategy
Self-service visual analytics increase productivity by turning report consumers into data explorers and shifting the responsibility of building dashboards away from IT. This session is ideal for existing MicroStrategy customers interested in delivering self-service capabilities to their end users. Understand how features like Data Import and Visual Insight let users access data without architecting a project and build dashboards on their own using interactive and insightful visualizations. Then learn what steps you need to take to enable self-service within your existing MicroStrategy environment.

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Canadian Institute for Health Information (CIHI): Expanding Your Horizons with MicroStrategy
Watch CIHI tell three stories about how they have implemented MicroStrategy applications. Learn how they achieved the promise of agile development with Visual Insight. See how they created a Mobile app that is used by hospitals across the country to measure performance KPI's and compare theirs with other hospitals. Discover innovative and creative solutions CIHI came up with throughout the development process and find out what you didn’t know MicroStrategy could do.
 
The Canadian Institute for Health Information (CIHI) is an independent, not-for-profit corporation that aims to contribute to the improvement of the health of Canadians and the health care system by disseminating quality health information.

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Lancet Data Sciences and Bluestem Brands: Man vs. Analytics
Hear Bluestem Brands’ success story of how they:
  • Deployed predictive analytics to the masses
  • Knocked down barriers between IT and the Business
  • Drove User Adoption
  • Built great looking dashboards
  • Turned Big Data into easy analysis
 
Last year, Man vs. Data brought you Big Data survival skills. This year, we’re back with even more survival strategies for conquering the data jungle. Learn best practices firsthand from a customer who built dashboards that linked together in a logical workflow and harnessed big data to deliver instant insights. Neil Gunn, BI Manager at Bluestem Brands will also share his views on collaborating with partners, knocking down barriers between IT and the business, and driving user adoption.  Lancet’s Jason Todd will join Neil to discuss Bluestem Brands’ experiences with predictive analytics and the potential that MicroStrategy integration provides.

Bluestem Brands, Inc., headquartered in suburban Minneapolis, is the parent to three fast-growing multichannel retail brands: Fingerhut®, Gettington.com® and PayCheck Direct®. This exciting company with the cool name provides a unique mix of retail and payment options for a diverse range of customers with a wide range of financial needs. For more information, visit www.bluestembrands.com.

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Best Practices in Data Visualization

Presenting data to an audience of decision-makers involves more than simply assembling different charts into a dashboard. In order to effectively convey your message, it is important to choose the right
chart type for your data and understand how different formatting techniques can impact your presentation. In this session you will learn best practices for conveying insights with visualizations by understanding how people process information. Understand how patterns, trends, and outliers in data can be exposed or obscured by a graph's design and how certain graph types are better for specific analyses.

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Deloitte Technology Trends: Discuss the Convergence and Controlled Collision of Five Forces – Analytics, Mobile, Social, Cloud and Cyber

Providing an overview of Deloitte’s annual Tech Trends report, Briggs will discuss ten topics that have the opportunity to impact businesses over the next 18 to 24 months. These disruptive technologies— including cognitive analytics, digital engagement, social activation, cloud orchestration, and real-time DevOps—can open the door to a new set of rules for operations, performance, and competition. Each of these 2014 trends is relevant today and each has significant momentum and potential to make an impact.

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Best Practices: How to Broadly Deploy Secure, Governed Self-Service Analytics to Business Users (And Why You Cannot With Tableau or QlikView)

Data visualization tools have become popular because they allow business people to transform their data into insightful visualizations without expert assistance; however, not all tools are created equal. As your organization evolves and requirements grow, some can even generate serious security risks and lack of trust in the data. Learn how MicroStrategy delivers the necessary governance mechanisms for establishing formal accountability through roles, responsibilities and system monitoring to ensure a more transparent, secure, and trusted environment.

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SWIFT: How We Derive Revenue from a Self-Service Analytics Product Built on MicroStrategy

Discover SWIFT's new "Watch Analytics" tool, which they
built after migrating from IBM Cognos to MicroStrategy.
Today, the financial industry is facing a more diverse and
unpredictable environment. Financial institutions are increasingly
willing to invest in tools and services that help them navigate this
environment by providing immediate access to detailed insights.
Learn how SWIFT monetizes its business intelligence with the
MicroStrategy-powered Watch Analytics & Insights, a commercial
portfolio of predefined dynamic dashboards and analyses offered
to member organizations of its transaction banking network.

The Society for Worldwide Interbank Financial Telecommunication
(SWIFT) provides a network that enables financial institutions
worldwide to send and receive information about financial
transactions in a secure, standardized and reliable environment.

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Track 2: Analytics: Business Intelligence

Hawaii Medical Service Association: Consumer Analytics Journey
The Hawaii Health Insurance market is shifting from employer choice to consumer choice. Our consumers are expecting more flexibility and customization. Our response has been to expand our presence in the community and focus our analytic efforts to understand the consumer and measure and predict their behavior.

Hawaii Medical Service Association (HMSA) is the largest health insurer in the state of Hawaii, insuring 50% of the Hawaiian populace.


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Performance Tuning Panel: Maximize MicroStrategy Speed and Throughput

The MicroStrategy Analytics Platform is built for extreme performance at scale. In-house tests have proven that the platform can support over 250,000 users with a sub 2-second response time. In this session, you will have the opportunity to bring your thorniest performance questions and problems to the MicroStrategy expert panel. Learn all the tips and tricks to achieving blazing performance without throwing expensive hardware at the problem. Topics open for discussion will range from database tuning, caching strategies, hardware architecture, operating system settings, capacity planning, in-memory guidelines, web and mobile best practices, and many others.

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HCA Healthcare: Innovative BI at One of the Largest Healthcare Total Cost Management Service Providers in the US
Follow state-of-the-art practices in analytics within the healthcare industry from one of the largest private healthcare group purchasing and supply chain management solution providers in the world.  HCA will discuss the following use cases: using Visual Insight to drive innovation and keep pace with the healthcare industry’s demand for clinical spend analytics, partnering with clinicians to ensure pertinent data is surfaced with industry accepted taxonomy, and using highly formatted interactive documents to provide a predictable interface for known decision support paths.
 
HCA Healthcare is a Group Purchasing Organization committed to strengthening Provider performance and clinical excellence through an aligned membership and the delivery of total cost management solutions, including the industry's benchmark portfolio in quality, scope, and price.
 

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Customizing MicroStrategy: Using the MicroStrategy SDK for Superior Integration and Enhancement
Out-of-the-box MicroStrategy user interfaces have been designed and perfected by our experts to meet the vast majority of analytics requirements: however, each organization and each application is unique, and with the MicroStrategy Web SDK, customers have been able to easily extend, change, and integrate the way MicroStrategy Web works in their environments to better fulfill their particular business needs. In this session you will discover how to integrate MicroStrategy with existing business environments, implement custom authentication scenarios, and deploy custom visualizations to expand the vast library already available out-of-the-box and display your data in new, attractive ways to your business users.

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Automate Your BI Administration: How You Can Save Millions

MicroStrategy System Manager solves one of the most difficult challenges that IT organizations face as analytics becomes successful: how to scale operations without huge increases in associated support staff. System Manager provides a simple code-free solution to automate most operations typically encountered in an analytics workflow, allowing you to provide better service with less effort. It converts multi-step, multi-product, and manually-executed processes into automated workflows. See how the simple drag-and-drop interface lets you combine MicroStrategy commands, operating system commands, and cloud processes into a single operational workflow. Learn how MicroStrategy System Manager can reduce the time and effort of operating a BI environment and provides better system uptime and better user service.

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Analyzing Multiple Data Sources with Multisource Data Federation and In-Memory Data Blending
MicroStrategy allows data federation from relational, multidimensional, operational, and Hadoop & NOSQL sources. This session explores how to set up governance on heterogeneous data from multiple sources using common business attributes, metrics and relationships. This session will also cover how MicroStrategy gives business people the option to blend data in-memory for self-service data mashups
and insightful visualizations without prior data modeling.

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Track 3: Analytics: Business Intelligence

Design Principles for Next-Generation Dashboards and Information-Driven Apps
Your business users are surrounded by stunning, immersive apps in their personal lives. From Flipboard to Mint.com, cutting-edge applications seamlessly blend analytics, action, and news into a beautiful user experience. On the other hand, most enterprise dashboards are still drab combinations of grids and graphs. To create transformative applications that are embraced by users, you need to rethink and reimagine your analytic applications. You need to build information-driven apps. In this session you will learn the five keys to building transformative dashboards and information-driven apps: Information density, guided actionable workflows, Mobility, Mass personalized distribution, and real-time updates.

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Pandera: Harness Big Data Apps Via Human Motion Input Through Leap Motion™ and Microsoft® Kinect™ Interfaces
Pandera has pioneered an innovative new paradigm for organizational performance and decision continuity. We combine decision sciences for the creation of agile, scalable decision management platforms with new delivery technologies that use Microsoft's Kinect™ motion controller. We create applications responsive to natural human interactions and intuitive gestures.

Our advanced development strategy for Enterprise Decision Automation® is improving operational efficiency by aligning strategic objectives with management controls and enabling point-in-time decisioning. The cognitive and creative freedom of motion recognition technology gives users the ability to focus on uncovering data for better decision-making.

Don't just imagine it, experience it! Learn how Pandera decision automation applications with motion-sensing technologies are inspiring excellence through enhanced experiences, changing the way every business will access, explore, consume, and manage Big Data.

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Boston Children's Hospital: Visualization of Clinical Data and Its Impact on Patient Care

Boston Children's Hospital has capitalized on the digitalization of medical records by extracting patient clinical, demographic, and financial data to evaluate trends in care patterns and outcomes. Hear about their BI journey, which includes agile development, transitioning of BI tools, and user engagement, and view a demonstration of the solutions they have created.
 
Boston Children's Hospital is the pediatric teaching hospital of Harvard Medical School with a 395-licensed-bed children's hospital and located in Boston, Massachusetts.

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Esri: Location Analytics- The Next Big Step in Business Analytics

Gain additional insight, and maximize your BI investment through the geo-enablement of your enterprise. Bring mapping, map-driven analytics, and geographic enrichment to your MicroStrategy systems, enabling faster and more informed decisions. The future is where!
 


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How to Migrate From Existing BusinessObjects or Cognos Environments to MicroStrategy
Many organizations have acquired multiple business analytics tools over the years. These include legacy tools from the “mega” vendors such as Cognos and Business Objects. But organizations struggle to realize business value from these tools due to their rigid and non-interactive nature. Customers who upgrade from Business Objects and Cognos to MicroStrategy get a comprehensive platform that excels at any style of analysis. Realize improved data visualizations, analysis, and interactivity that is faster and easier to use, and a better return on investment.

Come and see how easy it is to upgrade from Business Objects and Cognos to MicroStrategy and learn about other customers' experiences. In addition, learn how MicroStrategy Mobile and Dashboards can connect to data from Business Objects, Cognos, and Oracle.


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Automated Data Publishing: Delivering Pixel-Perfect Reports and Statements to Millions of Users and Customers
An organization that does not deliver timely, personalized information to all of its stakeholders - employees, customers, and partners - is at a serious competitive disadvantage in today's data driven economy. One of the most common ways to distribute information at massive scale is through automated publishing of reports and statements. These are personalized, highly formatted documents that combine text and graphics with analytics and are distributed to hundreds or thousands of internal and external users. MicroStrategy Distribution Services and MicroStrategy Report Services form a powerful combination to design and distribute pixel-perfect documents and enterprise documents to millions of end users. Learn how the MicroStrategy BI platform’s design and distribution engine allows organizations to automate delivery of personalized critical business insight in any format, to any device, and on a scheduled or alert-driven basis.

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Role-Based Education and Certifications – Practical, Useful Education for Everyone

With the advancement in the MicroStrategy Analytics Platform,
including mobile technology and self-service analytics, users
are now able to incorporate MicroStrategy products and tools
into their daily job functions in new and exciting ways. To better
prepare users and help them adopt these new tools and solutions,
MicroStrategy University has created a new line of role-based
training and certification programs designed to provide users
with the right training for the types of functions they perform
each day. Come see for yourself how MicroStrategy University
can help transform your BI users into certified experts.

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Track 4: Analytics: Big Data Solutions

Kognitio: Your MicroStrategy – only BETTER
This session will explore a real case study of analytical acceleration for a major US Retailer.

Your business users are always asking for faster reports.  Big Data has moved from concept to reality.  A dozen new tools claim to do what MicroStrategy excels at. These are the challenges that can be overcome by adding the Kognitio Analytical Platform to a mature environment with a short time to value, measurable ROI, and zero disruption to end users. 

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Cloudera: Evolution from Apache Hadoop to the Enterprise Data Hub, a New Foundation for the Modern Information Architecture

Our legacy information architecture is not able to cope with the realities of today's business. This is because it is not able to scale to meet our SLAs due to separation of storage and compute, economically
store the volumes and types of data we currently confront, provide the agility necessary for innovation, and most importantly, provide a full 360 degree view of our customers, products, and business.

In this talk, Dr. Amr Awadallah will present the Enterprise Data Hub (EDH) as the new foundation for the modern information architecture. Built with Apache Hadoop at the core, the EDH is an extremely scalable, flexible, and fault-tolerant, data processing system designed to put data at the center of your business.

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Big Data - Sorting Through the Big Data Hype to Create a Practical Plan to Improve Your Business
No topic has dominated the technology scene recently as much as Big Data: but with all that has been written and all that has been said, what do you really know about it? Join MicroStrategy Services and explore a practical approach to tackling Big Data and creating a useful and meaningful information source to improve your business productivity.

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Yahoo! Taiwan: Big Data, Easy BI

Listen to Yahoo! Taiwan discuss the new Big Data analytics architecture it recently built. Yahoo! needed to combine clickstream data with data from their back office systems.  As usage of clickstream data within the business decision-making process is growing on a daily basis, the ability to provide analytics on this Big Data is increasing in importance.  Traditional reporting architectures based on RDBMS, ETL, OLAP, home made reporting tools, and stored procedures had reached their limits.  Yahoo! Taiwan solved this problem by building a system running MicroStrategy on Hive (on Hadoop). Now Yahoo! is adding Shark/Spark into this architecture to boost the performance of adhoc reports. 

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HCL: An Architectural Review of Integrating MicroStrategy with SAP BW

MicroStrategy is capable of integrating with multidimensional OLAP (MOLAP) data warehouses such as SAP BW and Hyperion Essbase. MicroStrategy provides several design approaches to achieve different requirements such as high performance and pixel perfect reports and dashboards, for both web and mobile users. This presentation discusses the selection criteria for the design approach and best practices to make your project successful. A real-life case study from a leading Consumer Package Goods company will demonstrate the challenges and resolution for ROLAP-MOLAP based reporting solution.

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Transforming Your Organization using Advanced Analytics You Never Knew You Had with MicroStrategy

Advanced analytics have the power to transform any organization, especially when they are made simple and understandable for people on the front lines.  MicroStrategy makes it easier than ever before to create and deploy advanced analytics that empower the analytical amateur in all of us.  Every MicroStrategy user has access to deep native analytics that can be used to solve the most common business problems.  Thanks to the innovative integration with R, objectives requiring beyond out-of-the-box analytics can be deployed easily to any user, anywhere in the BI ecosystem.  This presentation is intended for anyone interested in using MicroStrategy for Advanced Analytics, especially those new to the MicroStrategy platform or anyone who plans to participate in one of the Thursday morning Hands-on Workshops focused on Advanced Analytics.

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Adconion Media Group: Self-Service BI on Top of Hadoop Powers a Global Ad Delivery Platform

Hear a case study on how Adconion, a global ad network, implemented a big data solution to optimize their ad serving platform.  They will also discuss best practices and how they arrived at the decision to invest in Microstrategy as their analytics platform.

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eBay: How Big is Big: Scaling MicroStrategy at eBay
eBay has one of the largest data warehouses in the world!  Come see how the BI Platform team at eBay had to rethink and rebuild their system architecture and processes in order to support the ever-growing data volume and scalability needs of their developers and users. 
 
With more than 124 million active users globally, eBay is the world's largest online marketplace, where practically anyone can buy and sell practically anything.

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Yahoo! US: Evolution of BI at Yahoo!

Listen as Yahoo! explains how its BI architecture has evolved over the past 10 years. The focus of this session will be on how Yahoo! has increased the sophistication of its data processing and analytics - huge increases in data volumes and business benefits. Listen as Yahoo! explains how its BI architecture has evolved over the past 10 years. The focus of this session will be on how Yahoo! has increased the sophistication of its data processing and analytics - huge increases in data volumes and business benefits.

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Tapping Into Hadoop and NoSQL Data Sources with MicroStrategy

Virtually all Big Data initiatives involve working with one or multiple Hadoop and NoSQL data systems. Learn how MicroStrategy can harness the power of commercial Hadoop distributions, Apache Hadoop, and MongoDB to help analyze big and unstructured datasets. This session will cover the different integration points that MicroStrategy has with the Big Data ecosystem and how you can leverage advanced analytics and visualization capabilities for Big Data use cases.

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Track 5: Cloud Platform

Customer Panel: Deciding When Cloud is Right for You

Whether building a BI platform from scratch or expanding an existing infrastructure, Analytics in the Cloud is an option that every organization must explore.  With MicroStrategy Cloud, increase speed to value, reduce risk and lower the total cost of ownership.  At this session, hear directly from DeRoyal, Dr Pepper Snapple Group, Ebay Enterprise, and Flextronics about the decision making process used to select Cloud.  Learn how these organizations computed return-on-investment by evaluating time-to-value, risk and total cost of ownership.  Hear first-hand about how to address apprehensions that exist within many organizations around cloud deployments.  Find out what other alternatives were weighed, how cloud stacked up and ultimately, what drove the cloud decision.

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Industry Panel: Big Data Analytics in the Cloud

As an increasing number of companies begin to implement Big Data solutions such as Hadoop, the question of how to extract actionable insight from this data has become of paramount importance.  The flexibility, elasticity and cost-effectiveness of MicroStrategy Cloud makes it a perfect choice for big data analytics.  Join a formidable panel of industry analysts and thought leaders as they weigh in on how best to leverage cloud for big data projects to drive success and adoption within your organization.



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Actian: Accelerating Big Data 2.0
With $15 trillion of value hidden in big data and most big data projects stuck in the laboratory, we are seeing an acceleration to Big Data 2.0. 1.0 was all about storing more data and understanding what could be done. Big Data 2.0 introduces new technology to help you move from science experiment to production. In this session, you will hear stories of companies already getting maximum value from big data and you will learn to…
  • Merge Hadoop and relational data to create incremental value
  • Make big data analytics accessible to increasing numbers of users
  • Embed analytics in business processes and machine to machine interaction
  • Automate action and improve responses continually over time

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Customer Panel: Build Faster in the Cloud

In today's ultra-competitive marketplace, companies are forced to build many web and mobile-based applications in short periods of time.  MicroStrategy Cloud delivers a robust Platform-as-a-Service that is up-and-running in 48-hours and architected to meet performance, scalability and security requirements of any organization.  With a mobile application platform that is device independent, the cloud also delivers against any BYOD (bring your own device) strategy.  The result is an infrastructure that creates business agility that allows organizations to focus on building and evolving applications to stay competitive.  Join this session to hear directly from Dr Pepper Snapple Group, Flextronics, and Huntington Bank speak about how they have successfully built apps rapidly using MicroStrategy Cloud.



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Introducing MicroStrategy’s Newest Cloud Service: High-Performance In-Memory Analytics at Multi-Terabyte Scale
Experience MicroStrategy's new breakthrough technology that combines a massively parallel, in-memory data management layer tightly coupled with a powerful visualization engine. This unique integration allows users to interactively and visually explore massive data sets across hundreds of dimensions, without any pre-aggregations or extensive modeling. Organizations can build new applications, combining cutting-edge analytics, transaction services, and multimedia on a foundation that guarantees speed of thought response, even as data volumes grow into the zetabytes and user populations grow into the hundreds of millions. This new technology is now available on MicroStrategy Cloud.

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MicroStrategy Cloud's Data Services: Instant Cloud-Based Data Warehousing

MicroStrategy Cloud is a turnkey solution that offers not only business intelligence, but also robust and cost-effective data warehouse and data integration options. This session will explore various cloud data warehouse (DW) options, including conventional RDBMS, columnar databases, and appliances. In addition, learn about cloud data integration (DI) options including ETL, data quality, and push-down optimization. Finally, see a hands-on demo of the seamless integration to the DW and DI tools.

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Accenture: Transform your business: Implementing an Issues-Driven Approach to Business Intelligence

Data volumes are exploding.  Companies are struggling to extract the true “intelligence” their business intelligence systems promise.  Join Accenture to learn how an issues-driven approach to business intelligence can help improve and optimize decision making and organizational performance. Hear real-life customer experiences and get the inside track on the key considerations and concepts to keep in mind to enable opportunities and valuable outcomes on your journey to analytics ROI.

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Security, Performance, and Reliability with MicroStrategy Cloud

Performance, reliability, and security are key tenets of the MicroStrategy Cloud delivery model. Join us in this session to get an insider’s perspective on the MicroStrategy Cloud architecture, including how virtualization, massively parallel compute nodes, high-speed networks, and sophisticated security controls come together to deliver the most advanced analytics platform in the industry. Learn how a typical cloud implementation works, from initial setup to ongoing support.

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Automation and Administrative Self-Service: Lessons Learned from MicroStrategy Cloud Operations
Come discover how self-service and automation capabilities have helped drive scalability, quality, and efficiency for MicroStrategy Cloud customers. Learn how MicroStrategy System Manager can be used to
create highly functional workflows that handle complex or custom configurations across independent systems, consolidate inputs from multiple sources, reduce human error, and speed up overall throughput. In addition, see a demo of the newly-released MicroStrategy Cloud Portal and discover how easy platform management can be in the cloud.

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Track 6: Mobile

Houghton Mifflin Harcourt: Business Transformation from Traditional to Mobile BI

Listen to Houghton Mifflin Harcourt Trade describe how they developed and executed a MicroStrategy dashboard strategy that transformed how various departments access their information assets. This presentation will include a company overview, project background, roadmap formulation, dashboard demo, benefit realization, lessons learned, future considerations, and key ingredients of a dashboard strategy.
 
For nearly two centuries, HMH’s Trade division has published some of the world’s most renowned novels, non-fiction, children’s books and reference works in hardcover, paperback, and eBook formats.  Its distinguished author list includes eight Nobel Prize winners, forty-seven Pulitzer Prize winners, thirteen National Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. HMH is also home to The American Heritage® and Webster’s New World™ dictionaries; Betty Crocker®, Better Homes and Gardens®, and other leading culinary properties; the Peterson Field Guides®; CliffsNotes; books by J.R.R. Tolkien; and many iconic children’s books and characters including Curious George®, The Little Prince and The Polar Express. For more information, visit www.hmhco.com.

Curious about how the publishers of Curious George transformed their business from traditional BI to mobile BI?  Then attend the HMH presentation and receive a free book!

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Einstein Noah Restaurant Group: Using Mobile Dashboards to Rapidly Engage Executives
See how the Einstein Noah Restaurant Group rapidly deployed a mobile application that not only excited executives - including a doubtful CEO - but also generated demand for additional visibility and functionality from all levels in the organization.  The focus was on using graphical cues to generate rapid insights.  They will discuss their roadmap for 2014, which extends the usage of mobile BI beyond reporting the P&L and customer insight into realms once thought impossible.
 
The Einstein Noah Group is the nation's largest operator of bagel bakeries and a leader in the quick casual segment of the restaurant industry.  They own such retail brands as Einstein Bagels, Noah’s New York Bagels, and Manhattan Bagel.

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Supporting BYOD with MicroStrategy Mobile to Cut Costs and Securely Deploy to Thousands

Advances in technology have driven phones and computing devices to become smaller, smarter, and more affordable, driving adoption of these devices in the consumer marketplace at an exponential rate. As availability of these devices has increased due to consumer demand, so has the demand increased for utilizing the personal electronic device (PED) as a productivity tool within the corporate workplace. Corporations are challenged with the decision on how or whether to support the use of PED’s within their technology infrastructure. Industry analysts now recommend companies develop and implement a Bring Your Own Device (BYOD) program in order to catch up to the mobile device marketplace and address the many challenges of incorporating PED’s into the IT infrastructure. Attend this session to learn about how MicroStrategy’s technology platform can not only help support your BYOD program but become an integral component to device monitoring, security, and management. Incorporating MicroStrategy into your BYOD program can add value and insight unparalleled with any other technology in the industry.

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Carter’s Microstrategy Mobile – From POC to Command Center

Hear how Carter’s, the children’s apparel company, leveraged a MicroStrategy Mobile services engagement to create a mobile supply chain dashboard and command center application. 

Carter's, Inc. is a leading provider of apparel and related products exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace, sold in leading department stores, national chains, and through more than 800 Company-operated stores. Carter's is headquartered in Atlanta, Georgia.

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Cisco: The Internet of Things
During this session I will discuss what is the Internet of Things, how technology changes are impacting and the importance of IoT and  how we should get ready for it. I will further discuss how Cisco can help prepare for the  IoT transition.

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InfoCepts: Augmented Reality, Skype, iCalendar and Custom Visualizations for MicroStrategy Mobile
With MicroStrategy Mobile, field sales representatives become empowered and enabled to better serve their customers, make themselves more effective, and earn more for themselves and their company.  As we know though, sales reps always “ask for more”.  We worked with one of our customers to “give them more”, extending MicroStrategy’s Mobile functionality to enable field sales reps to:
  • Plan their days better via integration with iCalendar
  • Plan their visit schedule by optimizing travel time with integrated directions to customers and prospects
  • Make audio or Skype calls from the app to get feedback or input from colleagues
  • Record call reports in the app while on the road
  • Find prospects or customers in the vicinity – especially helpful if a meeting gets cancelled
  • Access app data while disconnected from the network
               
During the demo of our App, we will also showcase some of the stunning and visually appealing custom visualizations we have integrated in the MicroStrategy Mobile platform, as a part of our Advanced Visualizations and Interactive Displays (AVID) program. Our library consists of rich visualizations – such as Network map, Sunburst chart, Hyper graph, Bullet Chart – that are not available as out of the box widgets in MicroStrategy. Designed for high performance, these visualizations are delivered through the MicroStrategy Mobile App and are built in HTML5 using open source Java Script libraries.

We will also share with you our structured and a well-articulated design, development and QA methodology, that we’ve developed based on our experience with over 100+ MicroStrategy Mobile apps and showcase our custom developed, rapid prototyping/wire framing tool – created specifically to develop storyboards for MicroStrategy Mobile Apps.

Each attendee will receive:  Our rapid prototyping / wire framing tool kit with MicroStrategy selectors, visualizations, widgets, panels etc., that enables easy MicroStrategy Mobile App Storyboard development.

With one of the largest MicroStrategy teams worldwide (350+ total professionals), InfoCepts is a leader in designing, developing, supporting and optimizing MicroStrategy solutions.  We have built some of the most demanding MicroStrategy applications for the most demanding Global customers with project team sizes of up to 40.  Mobile, Cloud, Big Data, Analytics and the MicroStrategy SDK.  We have a demonstrated track record in all..”


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Mobile User Monitoring: Configuring and Using Client-side Monitoring
Every MicroStrategy Mobile-powered app can capture personalized analyses every time a user taps on an app screen. Statistics are gathered on time spent on each app screen, exploration paths, GPS location, app usage, device type, operating system version, cache usage, and more. With this capability and information, app developers can track engagement KPIs; discover user-chosen navigation paths; monitor the health of their deployment; and gain insight on where users are located and which devices they use. Learn how MicroStrategy enables a new generation of apps that are developed and maintained leveraging real-world user data.

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Hudson's Bay Company: BI Reporting from a User's Point of View at a Large Department Store Company
Listen to Hudson's Bay talk about how they enable reporting and analysis from a business user's point of view. They will relate how they use MicroStrategy to present users with the data they need to make effective business and operational decisions via dashboards, reports, automated reports, etc. Finally, they will talk about how they drive change management with MicroStrategy.

The Hudson’s Bay Company owns and operates a number of retail store brands across North America, including Lord & Taylor, Hudson’s Bay, HomeOutfitter, and SAKS. They have more than 200 stores and outlets.

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Publicis Touchpoint Solutions: Empowering Pharmaceutical Field Leadership with Visual Insights Using MicroStrategy Mobile
Listen to how Publicis Touchpoint Solutions uses MicroStrategy to provide the human touch in delivering precision cross-channel messaging at the right time and through the right channels to achieve maximum impact. From in field to inside and from promotional to clinical, Touchpoint’s center-of-excellence includes field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. The company provides a wide range of vital support solutions - each of which serves all of the company’s message delivery channels - including recruiting, training, performance management, operations, data/analytics, and compliance.

Publicis Healthcare Communications Group (PHCG) is a healthcare communications network that comprises nearly 12 agency brands in 60 offices located in 11 countries. They enable healthcare companies to communicate with customers and develop their brand across multiple channels.

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BMC Software: Salesforce Enablement Through MicroStrategy Analytics and Mobile Apps
Listen to how BMC combines relevant customer data from various sources (including CRM, ERP, MDM, and transactional systems) and delivers instant access to a 360-degree view of each sales rep's territory and customers - all through the lens of Salesforce.com. Enabling more than 1,000 reps with rich sales analytics and effortless mobile access has improved customer engagement and interaction, and increased BMC’s overall sales productivity.

BMC Software, Inc. is an American company specializing in business service management (BSM) software. Headquartered in Houston, Texas, BMC develops, markets and sells software used for multiple functions, including IT service management, data center automation, performance management, virtualization lifecycle management and cloud computing management.

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Track 7: Mobile

Mobile App Design: Learn Brilliant Yet Simple Design Rules
Mobile consumer apps have raised the bar on all application design. They exhibit qualities in graphical layout, fit and finish, and ease-of-use that are superior to any previous application model. These same standards can apply to business apps too. This session will focus on how to apply simple design techniques to provide your users with exciting and compelling enterprise apps, which can be on par with the very best apps in the app stores. 

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Introduction to MicroStrategy Mobile: Rapidly Build Amazing Tablet and Smartphone Apps
Mobile computing is poised to revolutionize the way organizations deliver, consume, and act on information. The convergence of information and analytics with mobile technology is empowering more and more business people to make hands-on, immediate, and better decisions. Learn how MicroStrategy Mobile allows you to easily build and maintain Mobile apps without requiring any programming skills.

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Teradata and CVS Caremark: Rapid Cycle Analytics – Improving Patient Adherence Through Monitoring Campaign Effectiveness

Data is only available about the past and if you wait until the data is clear, you’re going to be taking action when the game is over.
 
Learn about CVS Caremark's journey towards establishing a predictive analytics BI platform that helps in institutionalizing fact based decision making and fine tuning interactions with patients.  The deployment of this application built using Teradata and MicroStrategy democratizes data and provides early visibility and directionality of marketing campaigns.  This solution allows various business groups to analyze real time patient data as needed and determine where to most effectively spend marketing funds and creative energy.  Most importantly you can see how we provide the ability to monitor real time campaign effectiveness and help improve outcomes.

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Mobile Security: The Seven Habits of State-of-the-Art Mobile App Security
Enterprise mobile apps, by their very nature, live outside the corporate firewall. As such, securing them must be a part of your mobile strategy. New mobile app developers often realize the need for security too late in the process as many tools and techniques used to develop apps do not take security issues into consideration. MicroStrategy mobile apps include a wide range of security mechanisms that you can utilize out-of-the box to keep your apps and data secure. Attend this session to learn about how MicroStrategy’s latest security features help to mitigate security risk – without impacting app capabilities or user experience – and to save you the headache of learning the security lesson the hard way.

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HP Vertica and Tapjoy: Implementing MicroStrategy on the Vertica Database

Vertica is a parallel, column-store, business intelligence database. This presentation will provide practical, technical advice on implementing MicroStrategy on this very capable Big Data platform. We will also discuss ETL and the use of Vertica as an operational data store.

Tapjoy is a mobile advertising, publishing, and recommendation platform with more than 500 million users who can earn rewards in their favorite apps by engaging with personalized advertisements.

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Mobile Widgets: Overview of Every Mobile Widget From Analytics and Transactions to Geolocation and Multimedia
Visualizing your data on picture-perfect dashboards helps you not only to discover important trends, but allows you to organize your data in a more comprehensive manner. This session will review data visualizations and the configuration settings that exist in MicroStrategy Mobile 9.4. Included in the session is a demo of how these visualizations work and a brief overview of the underlying data structures that make them work.
  

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Develop for Android: How to Design for Android, and Design Once and Deploy to Both Apple and Android
Accommodating different aspect ratios, operating system versions, and screen sizes provides a difficult challenge for mobile app developers. MicroStrategy Mobile is designed specifically to allow you to design one app and deploy it across multiple operating systems and device aspect ratios. Attend this session to learn how to use MicroStrategy Mobile to design your apps for universal deployment across iPad and Android mobile devices.

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Turning Data Into Dollars: How Andrews Distributing has Transformed their Sales Team Utilizing Mobile Dashboards to Drive Sales Growth in the Highly Competitive Beer Distribution Market

Understand how Andrews Distributing has lifted the administrative burden from their sales teams, and differentiated their interaction with customers.  Andrews is leveraging Mobile Dashboards for their sales team providing more information at their fingertips and generating increased sales through a consultative, fact-based selling approach – differentiating themselves from other beverage distributors in the eyes of the retailer.  Andrews will share their approach and success thus far, and providing a view into their future plans for Mobile including predictive capability and leveraging Mobile as a coaching tool for their sales team.

Andrews Distributing Co. is headquartered in Dallas with operations throughout North Texas and South Texas. Andrews is the Nation’s eighth largest beer distributor ranked by volume representing 34 brewing partners, over 1,100 proud employees and over 300 beer brands.

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DFW Airport: The Ultimate Customer Adoption Tips
Dallas/Fort Worth International Airport has achieved impactful business benefits and success using MicroStrategy; however, success would not have been possible without user adoption. Hear how DFW got users to switch to and begin using MicroStrategy.

Dallas/Fort Worth International Airport is the primary international airport serving the Dallas–Fort Worth metroplex in the U.S. state of Texas. It is the largest hub for American Airlines, which is headquartered near the airport. It is one of the largest airports in the world in terms of traffic and physical space.

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Mobile Transactions: Transform Desktop Operational Systems into Mobile Workflow Applications
Discover how you can extend your ERP systems beyond the desktop using MicroStrategy’s new “transaction” features. Find out how you can quickly build mobile extensions to many common transactional actions in your financial systems, your inventory system, and your HR systems, allowing your colleagues to do their jobs wherever they are – in the store, airport, elevator, restaurant, taxi, and beyond. The result is greater productivity and a faster pace of business, with little extra investment.

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Track 8: Mobile

TCS: Real Time Analytics, Next Best Action & Connected Network- Driving Innovation through Interoperability with MicroStrategy Platform
TCS is leveraging the Business Solutions labs in Cincinnati to drive innovation for Customers on Real Time Analytics, Next Best Action  and Connected Networks. This session will cover solutions and demos for key themes around Disruption Management, Real Time analytics and decision making, and predictive intelligence for multiple industries including Banking & Financial Services, Retail, Transportation & Travel, Manufacturing, Energy & Utilities , Telecom and Healthcare. TCS will present end to end solutions showcasing the interoperability between MicroStrategy’s comprehensive analytics platform including Enterprise BI, Mobile BI, Usher platforms integrated with other leading platforms and solutions with relevant industry and customer context.

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Mobile App Performance: Tips and Tricks to Building Lightning-fast Apps
Performance requirements for mobile dashboards are more rigorous than those running on MicroStrategy Web or desktop clients. The difference can be attributed to the fact that mobile clients must compensate for slower Wifi and cellular networks and device-side memory constraints. Due to these limitations, MicroStrategy recommends implementing the performance tuning strategies outlined in this session to deliver high performing mobile apps to your end users.

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McDonald's Mesoamérica: Mobile BI at McDonald's Mesoamérica with MicroStrategy
Learn how McDonald's Mesomérica used MicroStrategy Mobile to build and deploy a Mobile App for Tablets and Smartphones to do retail store analytics in the emerging markets of Central America.  The app is used to track store operations including sales, guest count, average ticket, profit and losses, and key performance indicators to improve overall profitability.
 
McDonald's Mesoamerica is the largest McDonald’s franchise in Central America, with 102 restaurants throughout Guatemala, El Salvador, Honduras, and Nicaragua.

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Introduction to the New Tech Support iPad App - Placing MicroStrategy Support in Everyone's Hands
For decades companies have provided customers with product support in a common, industry standard manner. That is all about to change. With the advance and maturity of Mobile technology, MicroStrategy provides Technical Support communications literally at your fingertips. In addition, we integrate our award winning business analytics platform to allow you to analyze your support activity in real time. Let us show you our new Mobile App for Technical Support and the roadmap that we have planned that will make our world class support services even better.

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Chipotle Mexican Grill: Boosting Restaurant Sales and Customer Service using MicroStrategy Transaction Services Mobile Applications

Chipotle Mexican Grill utilizes MicroStrategy Mobile coupled with Transaction Services to obtain real-time data, enabling restaurant leadership to enhance throughput, optimize customer service, and increase sales. Learn how Chipotle's app helps each region identify areas of top performance as well as opportunities for improvement, opening new lines of communication and supporting the company’s focus.


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Panda Restaurant Group, Inc.: Panda Express Store Audits using Transaction Services
Using MicroStrategy Consulting Services, Panda converted an Excel and Pxysis-based store audit to a transaction services app. Panda will discuss the old process, new process, process issues, and the decision to roll out from 10 users in 2013 to 200+ users in 2014.

Panda Restaurant Group is $2b privately owned Quick Service Restaurant chain with over 1,650 locations.

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Track 9: Analytics and Mobile Hands-on Workshops

Build a Cloud-Based Mobile App in 30 Minutes
This session is a hands-on workshop in which participants will use our cloud-based offering, MicroStrategy Analytics Express, to build a mobile intelligence app that combines reports and dashboards with multimedia content. The workshop is designed for business and IT users regardless of technical skill or prior expertise with business analytics software. Members of the MicroStrategy team will be on hand to answer questions.

Laptops will be available on a first-come, first-served basis. If the workshop is full, you may still participate using your own computer.
 


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Track 10: Self-Service Analytics: Hands-on Workshops

Intro to Sales Analytics: Experience How the Latest MicroStrategy Features Makes Sales Analytics Easy
This session is a hands-on workshop in which participants will learn how to use the latest MicroStrategy technology (data blending, map visualizations, and more) to create compelling and insightful analytical dashboards for sales. These dashboards can help organizations manage sales processes more efficiently, enhance revenue predictability, and increase win rates. The workshop is designed for business and IT users regardless of technical skill or prior expertise with business analytics software. Members of the MicroStrategy team will be on hand to answer questions.

Laptops will be available on a first-come, first-served basis. If the workshop is full, you may still participate using your own computer.



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Advanced Self-Service Visual Analytics: From Product Features to User Techniques
This hands-on workshop will give participants a deep dive into MicroStrategy's data visualization capabilities. Designed for business and IT users alike, this workshop will expose participants to additional features such as advanced visualizations, data import scenarios, multi-page interactive dashboards, and filtering capabilities.

Laptops will be available on a first-come, first-served basis. If the workshop is full, you may still participate using your own computer.


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Intro to Self-Service Visual Analytics: Import and Blend Data, Create Visualizations, and Share Dashboards in Minutes
This session is a hands-on workshop in which participants will use MicroStrategy to build dashboards effortlessly using interactive data visualizations. The workshop is designed for business and IT users regardless of technical skill or prior expertise with business analytics software. Members of the MicroStrategy team will be on hand to answer questions.

Laptops will be available on a first-come, first-served basis. If the workshop is full, you may still participate using your own computer.


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Track 11: MicroStrategy Identity Platform: Usher

Mobile IDs: Improved Cyber Security, Easier to Use and Manage than Passwords
Passwords account for 75% of cyber breaches and companies lose hundreds of billions of dollars to cybercrime each year. When even the largest, most technologically-sophisticated companies in the world cannot protect our passwords, it is time to replace them with something more secure, without compromising user experience. Learn how the Usher Identity Platform enables users to log in to systems using a biometrically-secured mobile app, with the simplicity and convenience of Bluetooth or scanning a QR code.

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Usher Mobile Identity for Government Institutions

Government institutions provide a multitude of public services that require accurate identity validation, including health care, welfare, education, law enforcement, and public safety. Unfortunately, most
forms of identity used to access or administer these services are prone to fraud and theft, failing to capitalize on the opportunity presented by the growing prevalence of smartphones. Join this session to learn how the Usher Identity Platform utilizes smartphone-based, biometrically-secured mobile identity that can enhance the security of government processes, as well as reduce operational costs and increase constituent satisfaction.

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Usher Mobile Identity for Higher Education Institutions

Today’s higher education institutions rely on physical keys, proximity cards, and passwords to secure their facilities, ensure campus security, and protect internal systems. However, these security mechanisms are easily lost, stolen, and misused by unauthorized users. In this session, learn how higher education institutions can use the Usher Identity Platform to secure and protect the campus with biometrically-enabled mobile identity badges and digital keys. In so doing, universities can dramatically improve the security of online and physical resources without deploying any additional hardware, while eliminating the costs associated with creating, managing, and retrieving physical keys and cards.

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Overview of the Usher Mobile Identity Platform
Traditional forms of identity, such as ID badges, passwords, keys, and cards, fail to protect users from fraud, cybercrime, and theft, causing billions of dollars in losses to businesses and individuals each year. The Usher Identity Platform eliminates these vulnerabilities by replacing traditional forms of identity with encrypted, biometrically secured mobile IDs that let users validate one another’s identity, login to applications, unlock entryways, and authorize transactions—all from their smartphones. Usher also gives managers global visibility into the activity of their user base. Discover how Usher revolutionizes identity by delivering biometric-caliber security to every application and business process across the enterprise.

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Usher for Secure Retail Payments

Recent massive credit card data theft at premier merchant point-of-sale systems illustrates an inherent problem with physical credit and debit cards: card numbers are presented openly and can be stolen or skimmed for use by anyone. Retailers need a solution that protects them and their customers from such attacks and the subsequent damage to their brand image. Learn how retailers can use Usher mobile identity to enable their customers to pay using their smartphones, simultaneously assuring payment security and delivering superlative customer experience.

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The Usher Identity Platform Security Architecture

Every year, companies lose millions of dollars to cybercrime and
fraud, incurring lasting damage to their reputations and loss of
customer confidence. The Usher Identity Platform protects company
resources against unauthorized access and usage, leveraging a
sophisticated array of techniques orchestrated across the Usher
infrastructure and mobile app. Learn how the Usher Identity Platform
security features ensure the protection of business resources
and processes, without compromising user productivity.



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Usher for Managing Distributed Workforces

As workforces become larger, more distributed, and more mobile, it becomes increasingly difficult for managers to monitor the activity of their personnel, let alone to communicate with them. With Usher, managers can visualize all workforce activity in near real-time, find available employees with specific skill sets in a given area, and contact groups of personnel from within the application. Learn how Usher gives managers powerful tools to gain global visibility to their workforce.

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Track 12: MicroStrategy Loyalty Platform: Alert

Alert Mobile Loyalty Platform for Retailers

With MicroStrategy Alert, your company can completely recast its approach to customer loyalty by establishing a live, high-bandwidth loyalty channel directly to customer smartphones. Using the Alert platform, your company can deploy its own branded mobile app, packed with state-of-the-art loyalty and engagement features, in just a few weeks. Attend this session to learn how Alert’s powerful capabilities, including personalized promotions, mobile shopping, social loyalty, and geo-fencing can help your organization build a dynamic loyalty connection to mobile consumers that will increase customer engagement and accelerate sales.



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How GUESS? Uses Alert as the Centerpiece of its Mobile Customer Engagement Strategy
GUESS?, the Los Angeles-based global lifestyle brand, has been committed to delivering a world-class shopping experience to its customers since 1981, and it continues to build upon this tradition in the mobile age. GUESS? recently launched its Alert-powered mobile loyalty app, establishing a direct connection to its millions of customers and allowing them to shop, share, receive deals, earn rewards and more, anytime and anywhere. Come hear  how GUESS? uses Alert to strengthen customer relationships outside of its brick-and-mortar stores with tailored shopping experiences, digitized and socially enhanced loyalty rewards program, targeted marketing promotions, and more.

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Alert Mobile Loyalty Platform for Retailers

With MicroStrategy Alert, your company can completely recast its approach to customer loyalty by establishing a live, high-bandwidth loyalty channel directly to customer smartphones. Using the Alert
platform, your company can deploy its own branded mobile app, packed with state-of-the-art loyalty and engagement features, in just a few weeks. Attend this session to learn how Alert’s powerful capabilities, including personalized promotions, mobile shopping, social loyalty, and geo-fencing can help your organization build a dynamic loyalty connection to mobile consumers that will increase customer engagement and accelerate sales.


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Tilly’s: How We Deployed a Successful Mobile Customer App

Tilly’s, the West Coast based specialty retailer, deployed its Alert powered mobile app a year ago to create a powerful, live mobile connection with each of its customers. During this session, Tilly’s COO Craig DeMerit will tell the story behind their app’s successful deployment and how customers are using the app to get “Mo’Tilly’s”. Craig will share recommended best practices for an app deployment, how Tilly’s marketed their app to drive customer adoption, and how they utilize Alert’s unique feature set to engage their customer base, boost mobile shopping, and drive in-store visits.


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Retail Store of the Future: MicroStrategy's Mobile Solutions for Clienteling

Many retailers today are still striving to gain a 360 degree view of their customers and deliver a consistent omni-channel shopping experience. In addition, customers are often armed with more product and pricing information than store associates are. Attend this session to learn how MicroStrategy's mobile clienteling solutions are equipping store associates to become product experts, creating more upsell and cross-sell transactions, and providing superior personalized shopping experiences to customers.

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Banking in the Mobile Age: MicroStrategy's Mobile Solutions

The mobile age is radically changing products, businesses, industries, and lifestyles. In financial services the impact is profound and disruptive, creating unprecedented change as the industry reinvents how it engages with customers, manages risks and delivers services. In this session, learn how MicroStrategy’s mobile platforms (Mobile, Loyalty, and Identity) are creating new opportunities for financial institutions
to compete and win in the mobile age. Topics will include new consumer revenue opportunities, biometric identity authentication, and state-of-the-art mobile solutions that grow revenue and drive efficiency. Join us for an informative session on how MicroStrategy’s innovation will help your bank succeed in the mobile age.


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Workshop: Design, Launch, and Analyze Targeted Mobile Campaigns with Alert

Alert's Campaign Management System (CMS) provides marketers with a powerful control center to design promotions, create target segments, schedule campaigns, monitor their performance in real-time, and analyze their results upon conclusion. With this comprehensive set of campaigning features, marketers can deliver offers and messages to mobile customers that are relevant, timely, and more likely to elicit a response. In this workshop session, you’ll see the Alert CMS in action across the full campaign lifecycle with in-depth demonstrations of offer creation, customer segmentation, geo-fencing, mobile delivery, redemption, gifting, social loyalty, and real-time analysis.

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Track 13: Solutions: FSI, Sales, Healthcare, Retail

Deliver Massive Revenue Increases for Banking with Wealth Management Apps
The wealth management industry is going through a period of unprecedented change brought on by the financial crisis and exacerbated by the technology revolution. Financial advisors are at the front lines of this change and companies are scrambling to empower their advisors to deliver higher levels of customer service and client growth. Join us for a discussion and demo on how MicroStrategy's Information-driven Apps, powered by the MicroStrategy Analytics Platform and MicroStrategy Mobile, provide the leading solution for enabling this new era of wealth management.

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Eagle Investment Systems: Creating Powerful and Efficient Analytics and Reporting for Investment Managers

Hear Eagle Investment Systems discuss how they have used MicroStrategy to streamline their reporting and analytics to their investment management clients. More specifically, they will address how they have used dashboards to minimize the number of reports required, provided self-service through Visual Insight, integrated with Microsoft Office, and delivered anywhere-anytime analytics with Mobile.

Eagle Investment Systems is a global provider of financial services technology and a subsidiary of BNY Mellon. Founded in 1989 and based in Wellesley, Massachusetts, Eagle has 13 offices internationally, including offices in Beijing, Dubai, London, Montreal, New York, Pune, San Francisco, Singapore and Toronto.


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Usher Mobile Identity for Financial Services Institutions

As mobile and online banking are becoming the channels of
choice for both consumers and businesses, cyber fraud and identity
theft are increasing in prevalence and sophistication. Protecting
customers in this rapidly escalating arms race without creating an
onerous customer experience is the critical challenge facing financial
institutions. Discover how the Usher Identity Platform transforms
the way banks issue and validate identity, how biometrics can be
used today to protect your customers, and how a single digital
badge is the only ID your customers will need for every banking
and payment channel. Learn how Usher protects and enables
your customers, reduces fraud, improves the customer experience,
and creates new opportunities to engage customers. Mobile has
changed banking; Usher mobile identity will transform it.

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GUESS?: Catching the Next Big Wave in Retail Business Intelligence: Predictive Analytics & Mobile BI

Retailers are racing to adopt Omni-channel retailing – thereby creating a seamless shopping experience across all available channels (i.e., mobile, online and brick-and-mortar). Creating this seamless shopping experience requires a better understanding of customer behavior in order to create a personalized shopping experience. Learn how GUESS? is applying predictive analytics to help create a personalized shopping experience as part of their omni-channel retailing initiative. Also, learn how GUESS? developed successful mobile apps that deliver high business value and drive pervasive use of business intelligence.

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Salesforce Solutions - Increase Revenue through Salesforce Productivity Solutions

Increase sales rep productivity and extract more value out of your SFA/CRM investment with advanced sales analytics and mobile sales enablement solutions. Come see how MicroStrategy Services leverages our analytics platform to deliver powerful extensions to Salesforce.com that will improve your sales execution and help drive higher revenues.


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Make Your Field Sales Force 10x More Effective Using Mobile Sales Apps and Analytics

Dramatically increase sales revenue by arming sales reps with tablet apps focused on helping them sell more. Use your existing MicroStrategy software to build tablet apps that provide reps with pre-meeting analysis, product videos, sales presentations, and anywhere-access to SFA systems. Hear how AutoTrader.com, CEVA, Johnson & Johnson, MetLife, MicroStrategy, and others have deployed apps to their account reps to significantly increase the productivity of their sales teams.

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MicroStrategy speakers.