MicroStrategy Honors Leading APAC Organizations at its Inaugural Asia Customer & Partner Appreciation Night

Monday, March 5, 2018

Awards Highlight Outstanding Achievement and Innovation for Joint Customer Success

SINGAPORE, March 5, 2018 -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwid provider of enterprise analytics and mobility software, recognized Changi Airport Group, Standard Chartered Bank, and Department of Statistics Malaysia, as well as Accenture and InfoCepts, for their achievements in enterprise analytics excellence at the inaugural MicroStrategy Asia Customer & Partner Appreciation Night that took place on Thursday, February 22 in downtown Singapore.

MicroStrategy Singapore recognized Changi Airport Group, Standard Chartered Bank, and Department of Statistics Malaysia for deploying innovative enterprise analytics applications that have achieved operational excellence and yielded positive customer experiences.

Changi Airport Group, the winner of the MicroStrategy Award for Digital Transformation, uses MicroStrategy to turn passenger behavioral data into data-driven targeted marketing campaigns. By visualizing this data through MicroStrategy 10™, Changi Airport can identify the ideal communication channels that improve the passenger experience across multiple touchpoints in order to deliver a seamless shopping experience. With its rooftop swimming pool, orchid and sunflower garden, and free 24-hour cinema, Changi Airport is a leading smart airport that uses MicroStrategy Analytics™ to find ways to deliver new experiences to airline passengers.

Department of Statistics Malaysia, the winner of the MicroStrategy Award for Public Service Excellence, relies on its MicroStrategy application to visualize and interpret national statistics on population, labor force, household income, and industry sectors in a highly interactive manner. The Department of Statistics Malaysia is organizing the 62nd International Statistical Institute (ISI) World Statistics Congress taking place in Kuala Lumpur, Malaysia from August 18 to August 23, 2019, where MicroStrategy will demonstrate its powerful enterprise analytics platform and how organizations can easily integrate sophisticated analytics to their business applications with data mining, advanced analytics, and R. In addition, MicroStrategy honored Accenture and InfoCepts for their strategic roles in transforming the way business users consume and interpret data by deploying MicroStrategy 10 to leading enterprises in Asia.

Accenture, the winner of the MicroStrategy Strategic Alliance Award, was instrumental in the Changi Airport digital transformation project. By harnessing disparate data across POS, CRM, and survey response systems, Accenture enabled Changi Airport to integrate data into MicroStrategy applications to deliver meaningful insights and enhance passengers’ travel and shopping experiences. Accenture continues to guide Changi Airport through its digital transformation journey to further streamline passenger experience.

InfoCepts, the winner of the MicroStrategy Systems Integration and Implementation Award, has been a key strategic alliance partner in implementing MicroStrategy enterprise and mobility solutions across a number of organizations from a wide variety of industries. Specifically, using MicroStrategy’s enterprise analytics platform, InfoCepts was able to build more than 20 business intelligence applications for more than 20,000 users for one of its clients in Asia Pacific. InfoCepts provides advisory and consultancy services to help organizations adopt the market's leading enterpise analytics platforms to realize significant business benefits.

“Changi Airport Group, Standard Chartered Bank, and Department of Statistics Malaysia are doing groundbreaking work with MicroStrategy 10 to improve their business operations and drive better customer experiences,” said Eric Sin, Vice President, Sales APAC, MicroStrategy Singapore. “We are also pleased to recognize Accenture and InfoCepts, who are instrumental strategic alliance partners in the region for helping their clients transform into an Intelligent Enterprise™ and capitalize on growth opportunities.”

Becoming an Intelligent Enterprise is a journey, and MicroStrategy can help its customers prepare and plan for their analytics transformation. To begin the journey of becoming an Intelligent Enterprise, download MicroStrategy Desktop™ for free.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter, and Facebook.

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