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Visual data discovery has become the hallmark of modern Business Intelligence the age of "autonomous BI creation" and the transition of the business user to the content generator. Vitara has focused on enhancing this end user experience and providing easy to use custom visualizations packaged in a simple plug and play addition to MicroStrategy.Although MicroStrategy has opened its API to create custom visualizations by integrating with third party libraries like D3,GoogleCharts etc it still requires the use of specialized coding skills often lacking in business users. Most users also tend to use the open source D3 visualizations for MicroStrategy which are not supported. In addition even for IT users , maintaining custom code becomes expensive and time consuming slowing down upgrades and leading to dissatisfaction.