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AutoTrader.com, the leading online auto classifieds marketplace, deployed a MicroStrategy-powered sales enablement app to over 1,000 Advertising Consultants (AC) across their organization. Equipped with the Strategic Account Management Process (AMP) app, ACs have all the information they need right at their fingertips--so they can instantly respond to any question posed and maximize the value of face time with customers. Read the case study to see how MicroStrategy has helped AutoTrader.com dramatically increase sales productivity.
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