Let’s face it. We’re all super busy, all the time. It’s only natural to look for the fastest, most efficient way to knock off to-dos. But do this too often and you’re apt to slip into a routine where you don’t question things or push yourself. I often hear people say, “I’m doing everything that’s asked of me, I just don’t understand why it isn’t working.” I do my best to tell people that there’s a big difference between painting by numbers and making art, and there’s a similar difference between ‘checking a box’ and being thoughtful about your work and going the extra mile to ensure success.

Breaking out of this type of daily routine is often the difference between a successful career and a frustrating one. At MicroStrategy, I encourage my team to think differently about their daily tasks and create an environment that helps them avoid going on autopilot. A great example of this is the infographic my team built on ‘lead dating.’

The goal of the infographic is to challenge the mindset that identifying a lead is a ‘one-and-done’ process. This is the brainchild of my highly creative head of Marketing Communications. He knows that we live in a visual society and that people have short attention spans, which is why he decided to go with an infographic approach. This information could easily have been put in a word document, a PowerPoint, or even a SharePoint page—and it would have stayed there, unused. But by showing some creativity and a bit of humor, he created a piece of collateral that’s visual, engaging, and, best of all, used by people in sales and marketing to help them do their jobs better. What more could you ask for?