Here are three things that happen when you start collaborating in the cloud:

Teams Move Beyond Excel Spreadsheets

Excel spreadsheets are bad for governance and for collaboration. With different team members saving their work in decentralized locations, data can quickly become contaminated. When everyone on your team can download a powerful analytics tool and share dashboards in the cloud, organizations can finally move beyond static spreadsheets and ensure a single version of the truth for enterprise data.

Teamwork Gets Much Easier

Collaboration significantly increases the usefulness of any dashboard. When one person creates a dashboard, their work only displays data from a single perspective. But when additional users collaborate on a single dashboard, they add valuable insight that helps to make the final product beneficial for a much wider audience. For example, imagine that a digital marketing team creates a dashboard from Facebook and Twitter data using Google Analytics. This data is important to the marketing team because it allows them to analyze KPIs including clicks, likes, and retweets. Instead of keeping the dashboard to themselves, the marketing team could share that dashboard with people on the sales team who have access to Salesforce data that shows all the touchpoints for your company’s customers and prospects. By blending sales data together with Google Analytics, sales could identify the ad content and social posts that have the biggest influence on their deals.

Users Can Publish Their Work to Thousands in Seconds

Once a dashboard is finalized, users can easily share their work with the entire organization. Dashboards can be shared as a PDF, through proprietary MicroStrategy files (.MSTR), or in the cloud. These dashboards can also be personalized—allowing individual recipients to receive certain views, depending on their job purpose. For example, the sales data referenced above could only show data for the prospects and customers assigned to the recipient.