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Treat Mobile Apps as Products, Rather Than Projects, to Maximize Their Value

Analyst Report

Published by: Gartner

Enterprise mobile apps have the power to completely change the way people work, but they can only deliver on their promise if they are widely adopted by an organization’s stakeholders. To help boost application adoption it’s critical that IT organizations treat their enterprise mobile apps as ongoing, iterative products, rather than one-off projects. Gartner estimates that by 2022, 80% of enterprises who successfully build, deploy, and maintain mobile apps will have adopted product management principles to manage the application life cycles of their application portfolios. Read this report from Gartner to learn more about the unique challenges facing enterprise mobile app developers and the benefits that can be gained by applying a traditional product management approach to application life cycle management.

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