Published: August 08, 2018  •  988 Views

Merck identifies new business opportunities with a MicroStrategy app

Merck’s new iPad app, GATOR, empowers field representatives with an intuitive, mobile analytics experience so that they can assess their business and identify new opportunities. More than 90% of field employees at Merck now use the app—and it’s helped grow their bottom line. Watch the video to learn more.

Customer Stories

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