Solutions for Biotech and Pharma

This is an era of unprecedented economic, regulatory, and technological challenges in the banking industry. Economic conditions are volatile and low interest rates have impacted profitability. Regulatory requirements continue to increase in scope and complexity, heavily influencing bank operating costs associated with compliance. The explosive growth of mobile devices has helped to make financial information and investment tools readily available to consumers. To compete, the Intelligent Enterprise capitalizes on new technologies and data analytics.

Explore Solutions

Field Sales Enablement

Deploy highly customized mobile apps to boost the efficiency and effectiveness of commercial teams

E-detailing

Connect with physicians by providing detailed product information and training

Prescription Analytics

With insight into the prescribing behaviors of physicians, reps can tailor their interactions and boost success rates

Executive Dashboard

Give executives visibility across their entire value chain with KPIs on essential business activities

Marketing Performance

Analyze market trends for product purchases and prescription renewals to assess the impact of advertising campaigns

Digital Employee Badge

Protect intellectual property and sensitive clinical data by locking down access to facilities and systems

Inventory Optimization

Keep inventory balanced with demand to avoid stock-outs or stagnant supplies

Distribution Center Operations

Equip DC supervisors with real-time KPIs and mobile tools to streamline warehouse operations

Enterprise Mobility Solution

Field Sales Enablement

The Challenge

It’s increasingly difficult for commercial reps to get meeting time with physicians. According to a 2016 study, just 44 percent of physicians are considered “accessible” to sales reps, down from nearly 80 percent in 2008. Salespeople need tools that can help them get the most of their limited meeting time and maximize the impact of their conversations with physicians.

The Solution

Using MicroStrategy Mobile solutions, life sciences organizations can deploy highly specialized field enablement apps that boost the efficiency and effectiveness of commercial teams. These apps help sales reps tailor their interactions with physicians by giving them on-the-go access to analytics and information about customers, accounts, competitors, and products. With the analytical reporting available through the app, reps can dynamically prioritize customer visits using geospatial visualizations that highlight the top and bottom accounts in the vicinity, along with their interaction histories. In advance of physician visits, reps can analyze reports on the physician's prescribing trends, study product documentation, and review the latest market and competitive intelligence. In addition, sales reps can easily view their own performance versus goals and compare their rankings against peers. Leveraging MicroStrategy’s transactional capabilities, reps can capture notes, conduct surveys, approve orders, and tend to administrative matters while on the go—even while they’re offline.

Field Sales Enablement
Enterprise Mobility Solution

E-detailing

The Challenge

Physicians are increasingly unwilling to participate in face-to-face meetings with commercial reps, so drug firms need to find other avenues to build mindshare for their products.

The Solution

Using MicroStrategy’s mobile capabilities, commercial sales reps can boost brand awareness and communicate product benefits by sharing information and training with physicians on mobile devices in lieu of face-to-face meetings. Through these applications, reps can easily share a wide range of multi-media content, including product presentations, videos, and market research. The content is continually updated and even available offline, so sales reps and physicians can always access the most current information. Using transactional features, reps and physicians can complete assessments, surveys, and product training certifications at their own pace.

E-detailing
Enterprise Mobility Solution

Prescription Analytics

The Challenge

To thrive in the highly competitive biotech and pharma sales environment, commercial reps need insight into the prescribing behaviors of their target physicians to have more informed, productive interactions.

The Solution

MicroStrategy solutions aggregate and analyze prescription data from industry sources, giving commercial reps detailed visibility into the prescribing behaviors of care givers. Reps can readily examine the prescriber’s TRx and NRx trends for their company’s products and compare against goals, and they can drill deeper to see if the physician has higher prescription rates for a certain treatment, or a preference for a competitor’s product. Within the app, reps can also monitor their touchpoints or conversations about specific products to ensure they’re keeping physicians fully informed. In addition, reps can log touchpoints on the fly using transaction services to write back to the CRM system and update communication records. This particular screen provides the rep with the prescribing behavior of a particular physician, a count of touchpoints over the past 12 weeks, and a view of the physician’s use of competing products.

Prescription Analytics
Enterprise Mobility Solution

Executive Dashboard

The Challenge

Many life sciences organizations have sprawling global operations, so it can be a challenge for executives to stay focused on their top priorities. In the US, pharma companies typically receive a 5-year period of market exclusivity for newly approved drugs —making it even more important for executives to make timely decisions, avoid delays, and resolve problems quickly.

The Solution

By combining data from disparate internal systems, MicroStrategy can provide biotech and pharma leaders with a single version of the truth across their entire organization. Through intuitive visualizations and threshold-based KPIs, executives can quickly assess performance across their value chain and identify potential problem areas. When coupled with MicroStrategy Mobile, officials can leverage embedded data input features to issue directives or approve actions directly from their mobile devices. They can retain oversight over core operations while on the move – even when they’re offline.

Executive Dashboard
Enterprise Analytics Solution

Marketing Performance

The Challenge

Drug makers spent $5.2 billion on TV and print advertising in 2015. Their marketing teams need analytical tools to help them evaluate the effectiveness of those campaigns.

The Solution

MicroStrategy helps marketing executives gauge the effectiveness of advertising campaigns by analyzing their influence on drug purchases and prescription renewals. By blending and analyzing data from multiple industry sources, brands can track changing trends for Total Prescriptions (TRx) and New Prescriptions (NRx) for their products. Using intuitive visualizations, marketing executives can look for shifts in market share and purchase volume during specific time periods to monitor the effectiveness of their advertising campaigns. This particular example gives marketing executives a comprehensive, current view of market trends for their brand’s products versus competitors. The top visualization provides a rolling 12-week view of market share for selected markets while the bottom area reveals percentage changes in market share by vendor for the current 4 week period versus the previous 4 weeks.

Marketing Performance
Enterprise Identity Solution

Digital Employee Badge

The Challenge

In 2011, the UK’s life sciences and healthcare industry suffered $2.9 billion in losses due to IP theft. With the massive investments they make in new product development, security should be a top concern for every biotech and pharma organization.

The Solution

MicroStrategy can help life sciences companies protect their intellectual property and sensitive clinical data using sophisticated physical and logical access controls that restrict access to offices, R&D centers, manufacturing sites, and sensitive digital information. Usher enables employees to use secure digital identity badges, available on their smartphones, to unlock doors and gates through digital keys or Bluetooth proximity. Usher also provides highly configurable and convenient multi-factor authentication including push notifications, biometrics, one-time passwords, face-to-face validation, and Bluetooth proximity. Furthermore, Usher generates real-time location data on all users, enabling managers to see where their teams are working—helping to boost communication and collaboration.

Digital Employee Badge
Enterprise Analytics Solution

Inventory Optimization

The Challenge

Life sciences companies can have tens of thousands of commercial customers, so keeping inventory balanced with demand can be an ongoing challenge. Brands with new, market-exclusive drugs need to avoid any shortfalls in supply, while also accommodating the special handling requirements and limited lifespans of modern biological products.

The Solution

MicroStrategy helps life sciences companies keep their inventories of drug products balanced with demand to avoid stock-outs or stagnant supplies. Manufacturers can leverage predictive analytics to forecast demand based on historical information and trends. Additionally, they can experiment with hypothetical ”what-if” scenarios to prepare for unexpected events, such as weather-related issues. Intuitive visualizations and interactive dashboards give distribution managers real-time insight into inventory operations, so they can take steps to improve performance, reduce costs, and minimize risk. Customized reports show KPIs and comparisons in real time, such as what shipments have already departed from a distribution center. This particular screen focuses on fulfillment, with visualizations that monitor on-time delivery, fulfillment cycle times, and missed revenue analysis.

Inventory Optimization
Enterprise Mobility Solution

Distribution Center Operations

The Challenge

DC supervisors are tasked with managing warehouse operations as well as the productivity, safety, and career development of their workers. However, they often have to leave the warehouse floor and go to a back office to access reporting and to input data related to safety, operations, and employee interactions. This process is inefficient and often leaves the warehouse floor unattended.

The Solution

MicroStrategy mobile allows DC supervisors to be on the warehouse floor instead of in a back office. These solutions arm them with the operational information they need to efficiently run their distribution centers and provide them the ability to scan barcodes for item details, initiate back stock pulls, and proactively adjust shipping and receiving process workflows. These capabilities help ensure that drug products with definite shelf lives ship out in a prioritized fashion. With MicroStrategy mobile apps, DC supervisors can instantly capture images of safety issues and upload them to the appropriate system. Furthermore, these apps provide them with the ability to log conversations with their workers revolving around attendance, training, safety, and quality of work. Comments can be input directly into the app, and employees can acknowledge that the conversations took place via the signature capture functionality—increasing their accountability. MicroStrategy distribution center operation apps promote higher supervisor productivity, increased adherence to policies and procedures, streamlined operations, and improved employee engagement through side-by-side supervision.

Distribution Center Operations

Top Biotech and Pharma companies trust MicroStrategy.

Ready to get hands-on with the most powerful Analytics Platform?