Carla Fitzgerald is a 30-year veteran of the Technology industry and an expert in B2B marketing. She was named Executive Vice President and Chief Marketing Officer of MicroStrategy in November 2023.
Awarded “2018 Female Executive of the Year” by the American Business Association, Carla is known for building powerful Go-to-Market strategies – from product launch through demand generation, field enablement, and customer advocacy – increasing brand awareness, accolades, and revenue for companies across industries and growth stages.
Carla previously served as Chief Marketing Officer at BigBear.ai (AI-powered analytics and cyber solutions, NYSE:BBAI), Spireon (automotive/fleet telematics, acquired by Solera), and Smith Micro Software (wireless & telecom solutions, NYSE:SMSI). She has held additional executive leadership roles at a variety of public and private global companies, including Bitfone (mobile device management, acquired by HP), Quest Software, and CA Technologies. She has also provided strategic GTM guidance and Fractional CMO support to a wide range of B2B companies through her consulting practice.
Carla holds a Bachelor of Arts degree in Economics and Computer Studies from Claremont McKenna College. She serves on the Board of Directors for the Norooz Clinic Foundation, a non-profit mental health organization, and the Board of Advisors for the UC Irvine Marketing Extension program.
