Engineering Excellence with Data

Amica is the longest-standing mutual insurer of automobiles in the U.S. A direct writer, Amica also offers home, life, marine and umbrella insurance, as well as annuities.  Founded in 1907, Amica is owned collectively by its policyholders. It also has one-tenth the number of employees compared to the biggest players.  

Amica has been a long-time MicroStrategy customer since 1995. Empathy and data enable Amica to provide a unique value proposition that resonates with their customers, the vast majority of whom choose to stay with them every year. Known for their industry-leading customer satisfaction, Amica consistently ranks among the nation’s top insurers—receiving numerous accolades for their products, services, and overall performance. In fact, Amica was honored with MicroStrategy's 2023 Customer Innovation Award. 

The Challenge 

Amica’s team members across the country must leverage data effectively to efficiently process thousands of claims daily, provide exceptional customer service, and compete in a highly commoditized industry where their competitors benefit from massive economies of scale.


With a significant focus on customer support, Amica had to integrate data into their core insurance applications to empower front-end users in making informed decisions. However, the custom development required for this integration would be costly and would tie up IT resources for months or even years to complete the work.

The Impact

Since 2019, Amica has streamlined workflows, reduced operating costs, and improved customer interactions across their claims and customer service divisions using MicroStrategy ONE. Their smart use of data across the organization has helped support impressive customer retention rates.