Published: January 10, 2022  •  709 Views

Schwarz Group: Digital Transformation with Data Analytics

Discover how the Schwarz Group leverages enterprise data and analytics across brands like Lidl and Kaufland—driving global business impact through digital transformation.

Learn how Schwarz IT mastered its global data and analytics landscape with a user-focused, cloud-powered modernization journey. With a circular economy strategy spanning the full CPG manufacturing, retail, and waste management lifecycle, Schwarz IT knew the right solution must provide users with timely insights across all time zones in 30+ countries—and chose MicroStrategy as its partner.


Want to learn more? Discover why the Schwarz Group received the Global Business Impact Award at MicroStrategy World 2022—the annual analytics conference for users across the globe.



  • Holger Schell, Managing Director, BI, AI & Data, Schwarz IT KG
  • Hugh Owen, EVP and Chief Marketing Officer, MicroStrategy

The enterprise supercycle is here!

This report considers three emerging trends in the data and analytics industry.

Schwarz Group's Success Story

4/4 videos | 18M 56S total runtime